Senior Manager, Campaign Management
Warner Music GroupBurbank, CA
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Full Time Job
The Campaign Management team within the Warner Music Artist Services group provides strategic and operational support to Warner Music Group organizations and their artists in planning and executing global digital marketing communications programs - including email, streaming, ecommerce, ticketing, affiliate marketing, and social. These programs are designed to help move fans from casual, anonymous listeners to committed, known fans of Warner Music Group artists and labels (especially Atlantic Records, Warner Brothers Records, & Warner Music Nashville). These services include managing operations, building thoughtful consumer marketing campaigns as well as monitoring existing programs to provide meaningful insights to optimize programs to global marketing teams.
High Level Job Description:
The Sr. Manager, Campaign Management's primary role is to support the Warner Music Artist Services team with digital marketing campaign execution and CRM development. The marketing activity this role supports are email, streaming, data acquisition, affiliate marketing, ecommerce and social as they are important and valuable elements of a fan's engagement with Warner Music artists.
Detailed Job Description/ Responsibilities:
Implements the day-to-day strategy and operations support of CRM Marketing services for Warner Music's label and artist digital marketing teams.
Executes marketing best practices as it relates to Data Acquisition, Email, Streaming, Affiliate, E-commerce, Social, in order to put the right message in front of the right fan at the right time.
Designs and creates campaign reports and distributes to all applicable employee's company wide
Supports the Warner Music Artist Services CRM team to surface, understand, and socialize best practices (Marketing Insights) to Warner Music's marketing teams.
Manages some external vendor relationships with digital marketing partners.
Supports the Director, Campaign Management with development and execution of digital marketing campaigns.
Liaises with internal teams to gather data and other applicable information needed for reporting and analysis purposes.
Strong knowledge and understanding of email, mobile, affiliate marketing and social best practices, including, but not limited to, digital marketing solution tools, technology, and KPIs
Must have experience in marketing and a deep analytical skill set basic knowledge of regulatory requirements as they relate to direct marketing and customer management programs (e.g., privacy regulations, CAN-SPAM Act, data management, etc.)
Ability to work as both strategist and coach to a diverse group of digital marketers
Strong project management skills; Highly motivated and capable of managing and prioritize multiple projects simultaneously
Should be comfortable with public speaking and preparing management facing strategy decks
Must have the ability to glean insights from data and turn them into actionable recommendations
Needs to be team focused with excellent organizational skills and strong attention for detail
Deep love of music, pop culture and understanding of the ''fan'' mentality
3-5 years' experience working with email marketing, social marketing, CRM and/or ecommerce.
Bachelor's Degree preferred.
Proficient in Exact Target, Adobe Analytics, Magento, MS Excel, MS Outlook, Internet savvy.