Senior Label Manager
Warner Music GroupMiami, FL
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Full Time Job
High Level Job Description:
Reports to Marketing Director
The Jr Label Manager is responsible for the planning and execution of the projects (artists release campaigns) assigned to him/her, throughout the project lifecycle. This position is responsible for the follow up and day to day interaction with the other internal areas (Radio, TV and press promotion, Sales, New Media/Digital, Accounting), as well as external contacts such as artists' management offices and other Warner Music offices.
Detailed Job Description/ Responsibilities:
Producción / Sales
Assure the opportune inclusion of his/her projects in the Release Schedule & New Release Guide Timeline (WEA Corp) for the required date.
According to the assigned repertoire, check the Release Schedule from other countries periodically, to confirm that we don't miss any interesting project for this territory.
Send to the Production Dept. the label copy & UPC information for any international release to be scheduled, or the complete track listing information if the product is generated locally.
Send to the Sales Coordinator the info needed for the Sales book
Send to the Production Dept. the production parts for each project to be released.
Coordinate the manufacture of the P.O.S. and promotional material.
Marketing / New Media
In conjunction with the Marketing Director, define the strategy and roadmap for each of the projects. Create the marketing plan according to that.
Give follow up with each area to meet the established goals.
New Media checklist - provide the info/material specified in that list, to assure that each of the projects meet the minimum requirements to get an efficient coverage of the digital and new media opportunities (acoustic versions, alternative versions, chance of having audio or vide ring tones, celebrity playlists, clearance for digital sales, etc)
Get from the repertoire owners (or generate locally) the marketing and promotional tools needed for each project (bio, press releases, photos, alt versions, TV tracks, videos, EPKs, phoners, promo visits, etc)
Planning promo visits according promotional needs or special events, in conjunction with the local promoters, publicists, Sales and New Media. Coordinate travel logistics for the artist, as well as any promotional needs for the execution of the plan.
Coordinate and overview the projects worked by independent publicists.
Keep constant communication and information exchange with each of the artist's management offices (for domestic artists) or with the international offices (for international repertoire).
Check the Soundscan and Sales figures weekly, and also keep an eye on the international sales charts periodically.
Check the local radio charts weekly, as well as international charts as a reference.
Elaborate and distribute charts, press releases and any important info to promotors, publicists and Sales to keep everyone informed on each project.
Seek and try to close any business opportunity as partnerships, new businesses or alternative marketing deals for the projects.
Administration of the assigned budget (monthly and quarterly) for each of the projects.
Create PO's, Request Estimates, Invoices and W9
Tracking on any missing Invoice
Bachelors Degree Strongly Preferred.
Minimum 5 years field experience.
Excellent written and verbal communication skills in both English and Spanish are a must.
Excellent time management and organizational skills.
Ability to delegate, to work under pressure, to communicate effectively and meet deadlines.
Proficient in Microsoft Office including Word, Excel, PowerPoint and Outlook.
Outgoing personality and ability to pitch media both verbally and in writing.
Knowledge of press and TV media and music landscape.
Experience in writing press releases and assembling press materials.
Ability to create promotional plans for each artist and execute on those plans.
Must be able to develop and produce press conferences and events.
Passion and strong understanding for music and pop/urban culture.
Efficient using Microsoft/Apple programs, Adobe Design, Internet applications and social media