Email Production Specialist
Warner Music GroupNew York, NY
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Full Time Job
The Digital Operations team within Warner Music Artist Services functions as a centralized shared services bureau responsible for the development, application, management and optimization of technology, marketing, operations and non-recorded music rights (merchandising, ticketing, subscriptions, e-commerce) that turns label and artist goals into ''must-have'' opportunities for fans.
High Level Job Description:
The Email Production Specialist produces and executes email campaigns for Warner Music Group's labels, primarily Warner Bros Records and its roster of over 100 artists. The Email Production Specialist is a multi-tasking self-starter with strong technical email production, project management, analytical, and communication skills. The Email Production Specialist works with a diverse group of individuals, including project managers, digital marketers, ecommerce managers, campaign managers, creative designers, and web developers.
Detailed Job Description/ Responsibilities:
Build, QA, and deploy approximately 25 email campaigns per week for various artists/brands.
Maintain subscriber/purchaser data, imports, and segmentation using a combination of tools and databases.
Set up, configure, and manage marketing automation campaigns.
Stay up to date with software, hardware, and email client spaces to adapt responsive templates and emails accordingly.
Execute a high-volume, high-quality workload for high-profile brands in a fast-pace, dynamic and creative environment.
Escalate issues impacting production cycle dependencies and deadlines.
Facilitate production calls to plan and prioritize requests and adjust course if business requires.
Act as the subject matter expert on email campaign operations - distribute, create, communicate and apply best practices and learnings to continually improve results.
Suggest operational and workflow improvements to constantly improve in house production process.
Work with stakeholders to compile relevant content and assets while managing expectations and production schedules.
Implement testing strategies, such as A/B testing, to optimize campaigns and programs.
Follow quality assurance plans and protocol to ensure flawless execution and deployment.
Must have technical email production experience and proficient knowledge of CSS, HTML, Excel, responsive email design and Dreamweaver.
Resourceful problem-solver who quickly gathers information and is comfortable with new technologies and concepts.
Strong knowledge of, and direct experience with enterprise-level Email Service Providers and CRM platforms (Salesforce Marketing Cloud/Exact Target a plus).
Understanding of email marketing concepts, metrics, tools, technology, KPIs and industry best practices, such as deliverability and sender reputation.
Working knowledge of regulatory requirements as they relate to direct marketing and customer management programs (e.g., privacy regulations, CAN-SPAM Act, data management, etc.).
Ability to thrive and meet aggressive goals and timelines in a fast-paced high-volume, and ever-changing environment.
Highly motivated and capable of managing and prioritizing multiple projects simultaneously.
Strong verbal and written communication skills.
Excellent organizational skills and a very strong attention for detail.
Deep love of music, pop culture and understanding of the ''fan'' mentality.
Knowledge of Salesforce Marketing Cloud AMPscript is a plus.
3+ years experience in email marketing production, preferably in conjunction with project, account or CRM management.
BA/BS degree preferred, concentration in marketing desired.