Director, Campaign Management
Warner Music Group
New York, NYThis was removed by the employer on 1/13/2016 7:43:00 AM PST
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Full Time Job
Department Description:
The Campaign Management team within the Consumer Sales & Marketing department provides strategic and operational support to Warner Music Group organizations and their artists in planning and executing global digital marketing communications programs – including email, streaming, ecommerce, ticketing, affiliate marketing, and social. These programs are designed to help move fans from casual, anonymous listeners to committed, known fans of Warner Music Group artists and labels (especially Atlantic Records, Warner Brothers Records, & Warner Music Nashville). These services include managing operations, building thoughtful consumer marketing campaigns as well as monitoring existing programs to provide meaningful insights to optimize programs to global marketing teams.
High Level Job Description:
The primary responsibility is to oversee and manage the operations and strategy of the Campaign Management team within the Consumer Sales & Marketing group. This is a highly visible role will act as the primary liaison between Warner Music’s central services team and the digital marketing teams across the globe. Supported initiatives include, but are not limited to, email, data acquisition, streaming, affiliate marketing, ecommerce and social programs – all that are important and valuable elements of a fan’s engagement with artists.
Detailed Job Description/ Responsibilities:
• Collaborate with execute digital communication strategies to ensure maximum effectiveness of our artist-to-fan communications
• Collaborate with applicable stakeholders on data acquisition and progressive profiling campaigns.
• Coordinates and implements marketing communication projects for high-priority global artists releases
• Create and socialize detailed marketing program documentation plans, execution and reporting
• Serve as initial point of contact for email, social and CRM related questions
• Deliver and coordinate all information needed for reporting & data purposes
• Work with the Analytics team and Email Production Managers to determine the most effective points of interaction (POI) for digital marketing campaigns based on analysis of previous campaigns
• Represent Campaign Management team at select label or cross-departmental meetings
• Support Email Production Managers in campaign production efforts as needed
• Produce and socializes monthly and annual email reports on a regular basis
• Provide day-to-day support of strategic Marketing Operations projects including new program development, platform management, basic reporting and CRM initiatives
Required Competencies/Skills:
• Must have direct marketing campaign management experience, with an emphasis on how to drive effective direct to fan campaigns.
• Must have strong knowledge of best practices as it relates to data acquisition and progressive profiling.
• Strong understanding of email, mobile and social best practices, including digital marketing solution tools, technology, and KPIs
• Working knowledge of key digital and CRM marketing technology and platforms (ie Adobe SiteCatalyst, ExactTarget, HTM, SAS etc)
• Basic knowledge of regulatory requirements as they relate to direct marketing and customer management programs (e.g., privacy regulations, CAN-SPAM Act, data management, etc.)
• Ability to thrive in fast paced environment and be able to easily adapt to change
• Highly motivated and capable of managing and prioritize multiple projects simultaneously
• Strong communication (verbal and written) skills a must
• Excellent organizational skills, strong attention for detail
• Deep love of music, pop culture and understanding of the “fan” mentality
Special Requirements/Preferences:
• Proficiency with Microsoft Office suite (Word, Excel, Outlook) required
• Working knowledge of key digital and CRM marketing technology and platforms
Education Required:
• At least 5 years experience in CRM, email marketing, digital marketing, and/or ecommerce
• HTML, Exact Target, AdobeSite Catlyst, SAS desired
• College degree preferred
Our Company is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national Origin, alienage or citizenship, disability, marital status, familial status, military or veteran status, or any other legal recognized protected basis under federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws and the Company complies with all applicable reasonable accommodation requirements which such laws may require. Accordingly, please inform the Company’s Human Resources representative if you need an accommodation in order for you to complete any employment application-related forms or otherwise to participate in the application or selection process for the position for which you are applying. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity and will enable applicants to participate in the application and selection process and for employees to perform the essential functions of their jobs without imposing undue hardship on our Company. The Company also will make reasonable accommodations to an applicants or employee’s religious beliefs and practices as may be required by law, unless an undue hardship would result.