Director, CRM Analytics
Warner Music Group
New York, NYThis was removed by the employer on 9/16/2015 1:44:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the Music Category
Search for Director, CRM Analytics jobs in New York-NY
Search all Director, CRM Analytics postings
Full Time Job
WEC - WEA Corporation
Department Description:
The CRM Team within the Consumer Sales & Marketing department provides strategic and operational support to Warner Music Group organizations and their artists in planning and executing global digital marketing communications programs – including, but not limited to, email, streaming, ecommerce, ticketing, affiliate marketing, and social. These programs are designed to help move fans from casual, anonymous listeners to committed, known fans of Warner Music Group artists and labels (especially Atlantic Records, Warner Brothers Records, & Warner Music Nashville). These services include managing operations, building thoughtful consumer marketing campaigns as well as monitoring existing programs to provide meaningful insights to optimize programs to global marketing teams.
High Level Job Description:
The Director, CRM Analytics is responsible for leading the development and implementation of the CRM analytics practice. This person will provide an analytics framework to enable marketers and business stakeholders to make strategic decisions that are data-driven. This includes setting the strategy for analytics tracking and implementation as well as establishing web analytics reporting standards and processes.
They will also support CRM initiatives such as segmentation, predictive modeling to increase fan acquisition, engagement and monetization of the fan journey. Working closely with product and operations teams; s/he will implement scoring models, customer segmentation and develop the flow of marketing information and data through marketing automation and CRM systems. This function provides critical framework for the CRM team to conduct deep analysis on consumer behaviors and business performance in the consumer marketing space.
Detailed Job Description/ Responsibilities:
• Oversee operational and technical aspects of WMG’s analytics platforms and act as the liaison between third-party analytics partners and WMG
• Maintain interdepartmental coordination to ensure that launches and campaigns are tracked and measured smoothly.
• Manage the web analytics implantation strategy and work with teams to ensure organizational consistency
• Design, and provide reporting around CRM initiatives including building dashboards and custom reports.
• Determine how we can better leverage data to execute smarter marketing strategies and drive the discipline of data-driven marketing decisions linked to strategic objectives.
• Work closely with internal teams to capture and help define tracking requirements for properties (site, ecommerce, and marketing platforms) as well as what the sales and analysis teams may need to conduct their analysis. Translate those requirements into Omniture and Adobe Analytics Premium solution design specifications for both internal and third-party development teams
• Help define and translate data capture / tracking requirements into implementable specifications that are shared and adopted across the organization. Provides this analytics implementation requirements and instructions to project management team, developers and other relevant parties.
• Oversee the organizational analytics operations including: tagging, QA, and testing.
• Resolving tracking or tagging issues as they arise.
• Ensure we are continuously tracking and analyzing our customer lifetime value (LTV) across channels
• Conduct deep-dive analyses and design analytical initiatives that drive acquisition, engagement and monetization.
• Own metrics tracking & program performance accountability.
• Drive process improvement and institutionalizing an enterprise-level CRM analytics practice.
Required Competencies/Skills:
• Excel at cross-functional collaboration and communication, with the ability to communicate methods and results to a non-technical global audience.
• Demonstrated experience in A/B and multivariate test design and analysis.
• Direct experience with implementing and maintaining web analytics tools and interactive marketing software (Google Analytics, Adobe SiteCatalyst, ExactTarget, Adobe Data Workbench, etc.)
• Strong inter personal skills and ability to work with other technical and non-technical teams (such as Web Developers, QAs and Project Managers)
• Strong analytical abilities and a thorough understanding of key ecommerce, digital marketing, and CRM concepts; especially in the entertainment/media space.
• Experience in maintaining analytics operations in a consumer business.
• Outstanding problem solving, troubleshooting skills.
• Deep love of music, pop culture and understanding of the “fan” mentality.
Experience/Knowledge Required:
• 5 years experience in web / marketing analytics.
• College degree preferred
Our Company is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national Origin, alienage or citizenship, disability, marital status, familial status, military or veteran status, or any other legal recognized protected basis under federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws and the Company complies with all applicable reasonable accommodation requirements which such laws may require. Accordingly, please inform the Company’s Human Resources representative if you need an accommodation in order for you to complete any employment application-related forms or otherwise to participate in the application or selection process for the position for which you are applying. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity and will enable applicants to participate in the application and selection process and for employees to perform the essential functions of their jobs without imposing undue hardship on our Company. The Company also will make reasonable accommodations to an applicants or employee’s religious beliefs and practices as may be required by law, unless an undue hardship would result.