Senior Manager, Marketing - APAC
WWE
Singapore, SGThis was removed by the employer on 9/2/2016 6:21:00 AM PST
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Full Time Job
Senior Manager, Marketing - APAC (Temp)
The Senior Manager, Marketing position will be based in Singapore and will report directly to the VP & GM of APAC. This role will be responsible for implementing marketing strategies to grow the WWE business and brand equity in Asia-Pacific. Taking guidance from the Vice President International Marketing (based in US), and working closely with the Senior Director of Content Media Distribution Asia, Director of International Digital Media APAC, Director of Consumer Products APAC, and the Director of Marketing Japan, in addition to external partners.
Key Responsibilities
• Develop and execute PR activations in market through trade and consumer media
• Work on talent promotional tours, press conferences, phone interviews, press releases, PR stunts
• Build and maintain strong relationships with broadcast partners, providing affiliate and marketing support to boost brand presence, increase viewership ratings and subscribership on their platforms
• Develop and implement an annual marketing plan in conjunction with the business unit leaders
• Maximizing brand profile, PR awareness and fan engagements during Live Events
• Drive the local implementation of Live Event promotional activity with all local and international partners
• Develop market focused marketing materials to support local initiatives
• Liaise with the US departments on regional marketing requirements
• Synchronizing cross- promotional marketing support for Consumer Products
• Oversee and manage third party agencies (PR, Digital and Social Media) by providing agency briefs, conceptualize and planning of ideas and on-ground execution to achieve required marketing
• Work with PR agency to build brand stature
• Handle all trade and B2B events such as conferences, hospitality functions and workshops
• Responsible for managing, planning, budgeting and executing complete marketing strategies and campaigns
• Proactively alert the various business units to new ideas, understanding market dynamics
Qualifications
• 5-10 years marketing and/or PR experience ideally across multiple Asia Pacific territories
• University Degree or equivalent qualification
• Good knowledge of the Public Relations, Digital, Media and Promotional industry segments (particularly in Australia) and an aptitude for client relationships
• Strong appreciation of the sales process
• Ability to multi-task across a complex matrix organization
• Strong analytical ability, promotional understanding and presentation skills with a creative flair to achieve results
• A self-starter with the ambition and aptitude to make his or her mark in the entertainment industry
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WWE is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. WWE does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.