Marketing Manager, Live Events, International
WWE
London, UKThis was removed by the employer on 8/26/2015 12:20:00 PM PST
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Full Time Job
The Marketing Manager, Live Events position will be based in London, UK and will report directly to the Regional Director, Live Events Marketing. This role is responsible for directly managing all aspects of marketing, sales, and public relations for approximately 10-20 events within Europe/Asia, annually. This role will also manage promoter relationships, execution of ticketing strategy, and manage the effective use and scaling of venues. Additionally, this role will is responsible for identifying and supporting the management of new international venues relationships to support international live events and tours. The candidate will provide strategic management and continuity between events and markets in the region both in scheduling and marketing.
Key Responsibilities:
• Utilize relationships with international venues and key industry partners to proactively secure venues for live events and international tours.
• Establish, grow and evolve venue relationships within targeted markets.
• Provide scaling and pricing for events
• Develop a media/advertising campaign and strategy based upon assigned budgets
• Working with internal departments, i.e. International, PR and Marketing, concerning different avenues of promoting the event
• Work to build relationships in the market with the key decision makers and partners in the political and business communities
• Develop strong relationships with these local partners in all aspects and create ties with local sponsors and retailers
• Generate a true understanding of each market and their spending habits, daily trends and demographic break down
• Work with live event creative services and TV and radio spot producers to develop a custom creative strategy in each market and keep event creative fresh in its look and feel
• Work with detailed sales reports and reporting methods
• Work with local media partners and venues to create and implement marketing strategies, sales and creative promotions
• Create and analyze various reports on event sales and trends
• Required to be on site for all events in region and responsible for day of event accountabilities
• Ultimate goal is to make the best experience for our fans; before, during and after an event
Qualifications:
• BA degree
• 5-10 years in Entertainment Live Events experience
• Experience with a major touring entity a plus
• Existing history of excellent contacts and good working relationships with national and international representatives in the live entertainment industry
• Able to adjust and adapt to varying changes in your markets/region
• Ability to travel up to 50% of the time
• Must be flexible with working nights, weekends, and holidays
• Bilingual skills preferred
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WWE is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. WWE does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.