Manager, Social Media China
WWE
Shanghai, China, CHThis was removed by the employer on 6/9/2016 2:21:00 PM PST
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Full Time Job
Overview:
The Manager, Social Media (China) will be responsible for managing the day-to-day posting and scheduling social content to a variety of platforms in India
The successful candidate will have 5 years of agency or brand experience and be familiar with WWE brand and current storylines. The candidate will have experience working within international accounts and projects. This position will report directly to the Director, Social Media (China)
Responsibilities:
• Manage in-language social accounts in line with overall WWE social strategy, branding, and voice.
• Drive traffic to all social platforms and digital properties, emphasizing audience growth and engagement with content.
• Work closely supporting stakeholders within WWE China, including agencies/freelancers, marketers in region, WWE digital content editors and social media team
• Provide social and digital support for television broadcasts specific to the Chinese market, including, but not limited to show times, special events, live events, and Superstar appearances.
• Maintain the brand voice within WWE China by generating social content following WWE storyline and objectives
• Work with marketing to transforms promotional messaging into engaging content
• Provide on-the-ground social support for regional marketing activations
• Project manage social support for WWE's international tours and talent visits to regions
Qualifications:
• 5 years of experience in social media with a major brand or agency, with significant work on international accounts and projects
• Extensive experience posting and creating photo and short video content for WeChat, Weibo, and other applicable social platforms.
• Working knowledge of WWE TV shows, talent, and storylines a plus
• Strong organizational and communications skills (both verbal and written)
• Able to translate data into easy-to-understand insights
• Excellent attention to detail and follow-up skills
• Passion for emerging media trends and technology, and knowledge of how different countries use social media.
• Able to work as needed on evenings and/or weekends, and ability to schedule calls in various time zones
• Fluent in English and Chinese (Mandarin)
• Bachelor's degree or international equivalent in relevant study
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WWE is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. WWE does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.