Manager, Network Email Marketing
WWE
Stamford, CTThis was removed by the employer on 11/24/2015 1:20:00 PM PST
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Full Time Job
Key Responsibilities
• The main focus of this role is to develop and execute email marketing programs aimed at acquisition and retention of WWE Network Subscribers.
• Work with IT and database analytics teams on customer segmentation to optimize messaging that will drive subscriber usage and reactivation of inactive subscribers.
• Work closely with external email delivery vendor on email deployment and results reporting.
• Work with internal Creative Services and outside agency partner on creative and copy development
• Develop customized/personalized onboarding and retention email communication stream to educate about product features and benefits and reduce churn.
• Monitor email programs of other streaming services and keep current on industry best practices with regards to email acquisition and customer communication/retention.
• Develop and maintain marketing reports for all email activities (Prospect, Win-back and eCRM)
Qualifications
• 5 years of email marketing/database segmentation experience
• Direct response experience; very comfortable with testing and analytics
• Understanding of HTML a plus
• Experience with content marketing and content syndication
• Very comfortable with mobile email platforms and responsive design
• Demonstrated understanding of the WWE brand
• Experience in project management to include the ability to lead/prioritize multiple projects in a fast-paced environment
• Strong analytical skills anchored by natural, common sense thinking
• Excellent verbal and written communication skills to include strong experience interacting with and presenting to senior executives, as well as the ability to successfully partner with employees across all levels and lines of business.
• Able to work flexible hours including some nights and weekends based on business need
• Willing and able to travel as needed for business- approximately 5% travel required
• Bachelor degree required
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WWE is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. WWE does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.