E-Commerce Marketing Manager
WWE
Stamford, CTThis was removed by the employer on 9/25/2015 2:20:00 PM PST
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Full Time Job
The e-commerce team of WWE, WWE's Official Source for Authentic WWE Merchandise, is seeking a dynamic E-Commerce Marketing Manager to oversee all aspects of marketing execution and analysis.
Key Responsibilities:
• Work directly with the Vice President of E-Commerce to develop and drive overall e-commerce marketing strategy
• Develop multichannel marketing plans to drive both new customer acquisition and repeat visitation and purchases
• Drive e-commerce revenue by executing fully integrated marketing campaigns including on-air, online, social media, email, search engine, affiliate/partnership, wwe.com content integration, etc.
• Partner with cross-functional teams to ensure successful execution of marketing campaigns from creative development to securing promotional real estate
• Coordinate with e-commerce site operations team to develop and maintain an e-commerce promotional calendar
• Primary day-to-day contact with marketing agency partners
• Assist with budgeting and forecasting of marketing expenses and revenues
• Utilize analytic tools to monitor and analyze performance of marketing initiatives to better understand and optimize customer behavior, marketing effectiveness, etc.
• Research and report industry best practices and trends as well as competitive data
• Stay current with WWE programs, talent, products, etc. and serve as thought leader in ever-evolving world of online marketing
Qualifications:
• 4 years of experience in e-commerce marketing
• Both analytical and creative aptitude
• Experience managing email marketing programs and external marketing campaigns (e.g., paid search, display advertising, affiliate programs, etc.)
• Excellent communication (both written & verbal), organizational, collaboration, and interpersonal skills
• Familiarity with Google Analytics and Google Tag Manager preferred
• Experience managing SEO projects a plus
• Basic Photoshop experience and comfortable editing basic HTML and CSS preferred
• Able to work well in a dynamic, fast-paced environment
• Bachelor degree required; Master degree a plus
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WWE is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. WWE does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.