Director, Network Marketing
WWE
Stamford, CTThis was removed by the employer on 12/11/2015 2:20:00 PM PST
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Full Time Job
WWE has an exciting opportunity for a Director, Network Marketing to join our team of professionals at the corporate office in Stamford, CT.
Key Responsibilities
• The main focus of this role is to manage the day-to-day activities of the WWE Network media campaign. The media campaign includes both paid and owned media.
• Central point of contact for all WWE owned and paid media channels for coordinating promotions and scheduling
• Full consolidation and reporting on all owned and paid media efforts, streamline reporting including dashboards of main performance KPI's
• Will work close with internal TV, Live Events, social and design teams to create and distribute marketing material
• Will work closely with Finance and Analytics to read and report results, update and create budgets and monitor marketing spend
• Work with outside agency to facilitate paid media in combination with owned media campaigns – this includes creative approval, media spend allocation and results with a key focus on media ROI.
• Develop and plan marketing promotions that combine owned and paid media assets to drive WWE.com, social visitors and WWE App visitors to subscribe to WWE Network
• Work with internal ad traffic, analytics and creative teams to create an owned media work process to traffic and measure all owned media placements
Qualifications
• 7 years of digital ad buying/trafficking experience
• Direct response experience; very comfortable with testing and analytics
• Understanding of ad trafficking and ad operations a major plus
• Experience with content marketing and content syndication
• Programmatic media buying experience a major plus
• Very comfortable in the social and mobile space with a proven interest level in these industries and the technologies that drive them forward
• Demonstrated understanding of the WWE brand
• Experience in project management to include the ability to lead/prioritize multiple projects in a fast-paced environment
• Strong analytical skills anchored by natural, common sense thinking
• Excellent verbal and written communication skills to include strong experience interacting with and presenting to senior executives, as well as the ability to successfully partner with employees across all levels and lines of business.
• Able to work flexible hours including some nights and weekends based on business need
• Willing and able to travel as needed for business- approximately 5% travel required
• Bachelor degree required
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WWE is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. WWE does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.