Director of Marketing, Digital and Social Media
WGN America
Los Angeles, CAThis was removed by the employer on 1/7/2015 8:57:00 PM PST
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Full Time Job
The Director of Marketing is primarily responsible for strategy, consultation and implementation of WGN America's Consumer Marketing media initiatives with an emphasis on digital and social media. Applicants should have a minimum of 6-8 years working in media with at least 3 years of team management. In addition, applicants should have strong working relationships with national media buying, planning & creative agencies, well-rounded integrated marketing experience on developing and implementing national multi-media campaigns. Undergraduate degree with related course work required; masters preferred. Responsibilities include:
• Working closely with the EVP, Marketing & Promotions on Consumer Marketing strategies for the network, original programming & acquisitions.
• Ownership of network's social media strategy, agency relationships, Twitter/Facebook/Tumblr relationships, and day-to-day content execution.
• Primary project manager for wgnamerica com. Includes coordination of internal constituents, creative team, show production and digital content/media agencies.
• Position requires firm grasp of the digital & social marketing landscape and latest innovations in the space.
• Manage VOD and SVOD distribution relationships and coordinate internal and external constituents to provide episodes and content in a timely manner.
• Liaison with Affiliate Sales & Marketing team. Manage affiliate marketing strategies, announcements and disputes. Assist on creative presentation preparation. Knowledge of the affiliate market industry preferred.
• Collaboration with VP, Ad Sales Marketing to ensure brand connectivity and consistencies on all ad sales driven marketing initiatives.
• Ability & experience managing a multi-million dollar media buying budget.
• Manage a small team of within a fast paced results oriented environment.
• An energetic team player with the ability to be flexible and ''wear many hats'' a must.