Manager, Consumer Marketing - Nickelodeon
ViacomCBS
New York, NYThis was removed by the employer on 5/23/2017 12:55:00 PM PST
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Full Time Job
Team Responsibility
The Consumer Marketing team is responsible for leading the marketing strategy, tactics and audience engagement for Nickelodeon series, tentpole events and TV movies.
This team is responsible for clearly defining network objectives, identifying target audiences, surfacing relevant research insights, and developing a show positioning that guides the creation of all marketing pertaining to the show. Additionally, the team is responsible for partnering with other lines of business to ensure execution of the plan across all owned & operated and off-channel placements.
Manager Responsibilities
• The manager will have the following responsibilities:
• Facilitate the development and execution of off-channel paid media campaigns by creating briefs, delivery specifications, and assisting with the creative review of all campaign materials.
• Coordinate promotional activities including: event activations, influencer partnerships, co-branded content productions and other consumer marketing initiatives (e.g. conventions, stunts, etc.)
• Apply and articulate a strategic approach to marketing and business challenges
• Identify and ideate successful approaches to innovative, cutting-edge marketing
• Create clean, informative one-sheets, presentations, recaps, and documents for use in presentations to team members, show creators, and execs
• Supervise interns on projects, providing direction and resources for development
• Be a champion for our consumer, our brand, and our properties to ensure that all work reflects a kids point of view and maintains the integrity of our creative IP
Basic Qualifications
• Bachelors degree
• 3-5 years experience
• Interest in Entertainment/Television, Marketing/Advertising, Children’s media
• Creative, organized, and naturally inquisitive looking to consistently further their knowledge of the industry, audience and marketing landscape
• Proficient with Microsoft Office Suite
Additional Qualifications
• Background in marketing, communications, or account management
• Strong writing and presentation skills
• Deep understanding of the social and digital marketing landscape
• Blend of creative and analytical skills
• Project management experience