Marketing Manager/Director
Vertical, Inc
New York, NYThis was removed by the employer on 5/8/2017 9:55:00 AM PST
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Full Time Job
Vertical, Inc. seeks a creative, motivated, and knowledgeable individual to handle marketing for Vertical and Vertical Comics titles. As Marketing Manager/Director you must be passionate about manga, Japanese prose of all types, and Japanese culture; and must be able to work both independently and collaboratively to develop and implement effective campaigns for these books. Your organizational and communication skills should be top-notch, since you will be interacting with colleagues, members of the media, customers, and the general public on a regular basis. The ability to read Japanese is essential - writing and speaking the language is a plus.
Qualifications:
• 3-5 years marketing experience, preferably in book publishing or related business
• Strong interest in manga and comics, as well as in anime, Japanese prose, and Japanese popular culture
• Ability to read Japanese; speaking and writing a plus
• Working knowledge of digital marketing and social media
Responsibilities
• Develop and execute marketing plans
• Manage annual sales and marketing budgets
• Serve as main point person for national distributor
• Oversee co-op programs with retailers as well as consumer-facing advertising
• Prepare sales materials including title information sheets, catalog copy, PowerPoint presentations, etc.
• Attend sales meetings and introduce seasonal titles
• Collect and analyze sales and inventory data
• Approve and find new sales accounts
• Collect market research for advertising and licensing purposes.
• Handle publicity, social media, and maintain good relationships with media contacts
• Maintain monthly newsletter and weekly website updates
• Business-to-business marketing - cross-promotions, events, and co-produced books
• Organize and attend consumer shows like San Diego Comic-Con, NY Comic-Con, AnimeExpo, and others
• Moderate amount of domestic and international travel required
• Coordinate rights approvals with Japanese rights holders.
• Maintain and build relationships with Japanese publishers
• Work with editorial department to scout and schedule translators
About Our Company
Vertical, Inc. is a wholly-owned subsidiary of Kodansha USA, Inc. and is based in New York City. Vertical translates and publishes the best contemporary work coming out of Japan today, including graphic novels, popular fiction, and quality nonfiction.