Manager, Streaming Brand Development
Universal Music Group
Nashville, TNThis was removed by the employer on 3/11/2015 8:21:00 AM PST
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Full Time Job
JOB DESCRIPTION:
Capitol Christian Music Group in Brentwood, TN is seeking a Manager, Streaming Brand Development.
Job Purpose
Maximize revenue and playlist subscriber growth by effectively promoting our artists, brands, copyrights and masters with our audio and video streaming accounts, while balancing the needs of the consumer and assessing the competitive landscape.
Essential Job Functions
• Manage the day to day maintenance of CCMG's proprietary playlisting brand within any applicable audio and video streaming account, including but not limited to Spotify, YouTube/VEVO and Rdio.
• Curate and update a wide assortment of playlists that reach the core Christian & Gospel consumer.
• In collaboration with label marketing reps and the catalog development team, create and execute marketing plans that promote subscriber growth of the key playlists, label group priorities, and overall consumer awareness of the playlist brand.
• Work collaboratively with owned and third party labels to insure their priorities are properly represented in key playlists upon launch of new artist releases into the marketplace.
• Assess and analyze success of playlist promotions via activity review and consumer response to insure increased performance on future promotions.
• Work with UMGD Strategic Insights and Research team to stay apprised of consumer habits, needs and wants in the streaming space.
• Develop and facilitate contests and promotions to engage and increase consumer interaction on key CCMG playlists.
• Provide regular and timely feedback to CCMG Leadership concerning trends, playlist performance, successes and missed opportunities, and other relevant information concerning market conditions. Actively participate in team meetings, discussions and planning activities.
• Other duties and responsibilities as assigned.
Company Description
Capitol Christian Music Group is the market leader in the field of recorded music, distribution, and music publishing. Employing over 150 people, Capitol CMG provides a challenging and rewarding work environment characterized by a commitment to our staff, our artists and songwriters, one another, our customers and community service.
JOB REQUIREMENTS:
Desired Skills and Expertise
Proficient in:
• Photoshop, MS Office suite, digital music and image creation/manipulation and remote PC communications.
• Full and complete active knowledge and understanding of Digital and physical music distribution, digital marketing and related consumer trends.
• Strong analytical skills and be able to assess and creatively solve problems.
• Problem solver and quick to adapt to a changing and fast-paced environment.
• Excellent communicator with the ability to prepare and give effective written and oral presentations and reports.
• Proven time management and project management skills to facilitate meeting deadlines.
• Understanding of digital music and publishing fundamentals.
Education & Experience:
• Bachelor's Degree or equivalent work experience.
• Minimum two to three years of experience in digital marketing.