Label Head of Digital Marketing
Universal Music Group
Los Angeles, CAThis was removed by the employer on 5/26/2015 7:21:00 AM PST
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Full Time Job
JOB DESCRIPTION:
Job Summary:
Universal Music Group is currently looking to fill the role Label Head of Digital Marketing in Hollywood, CA. The primary goals are to develop, execute, and measure multi-platform strategic marketing initiatives that drive incremental revenue for the company. The incumbent will also maintain optimal operational efficiencies and stay abreast of new and emerging technologies. The ideal candidate will have extensive experience within music and digital brand marketing with a track record of building successful revenue generating partnerships.
Job Functions:
Strategic Goal Setting, Best Practices, and Policies
• Setting label wide strategies and policies and communications regarding but not limited
to SoundCloud, Manual Upload/VEVO best practices, YouTube, Pandora, etc. and all
other online streaming accounts
• Work cross department and manage laterally to ensure that policies are met and
exceptions are made when necessary; ensure all departments feel supported in
launching artists/records/videos online
• Interface with Sales and Digital Marketing to drive global value and strategic insight
• Communicate with Global Digital Business Unit (GDB) and Group Distribution (UMGD)
making strategic decisions on behalf of ingestion, supply chain issues, claiming
and monetization of repertoire online
Growth, Innovation, and New Business
• Find new revenue streams using the data and resources at hand; focusing on but
limited to : the sponsorship of socials, conversion KPI awards, conversion
modeling, sponsorship of data collections/market segmentation, online content funding
and development
• Model out and negotiate new digital business deals, working with Business Affairs to
negotiate and paper all new deals
• Work with Senior Executives and Business Affairs to ensure that all labels and
other endeavors are handled properly as it pertains to the digital assets
(rolling up YouTube channels, the financial breakdown of assets monetized online, etc.)
• Work seamlessly in partnership to integrate new vendors into new business
developments and ensure that all data management is being scaled, analyzed, and
put to market as a potential source of revenue
• Work with Marketing to handle the digital distribution and build of assets for brand
deals brought in, ensuring both brand and label goals are met
Other Key Areas
• Budget, create and execute comprehensive digital marketing plans for all releases
with emphasis on innovation and data driven best practices
• Interface with and Support Artists, Management, Marketing, Sales, Publicity, A&R,
Radio Promo on all digital marketing initiatives
• Imperative to understand new vendors, and seamlessly use them in digital
marketing campaigns.
• Measure effectiveness of digital marketing efforts across all channels
• Create performance and conversion benchmarks for CRM, sales, and content
• Focus on real time mentions, steaming, sentiment, sales conversation, and using data
to inform all content and marketing decisions
• Oversee team with expertise in areas listed above
JOB REQUIREMENTS:
Minimum Qualifications:
• Experience in strategic/partnership marketing pertaining to music industry or
entertainment in general
• Experience with technology, entertainment and segmenting consumer audiences is a plus
• Ability to travel as needed for partner meetings
• Excellent communication skills with all levels of executives, management and staff
• Ability to handle multiple projects and meet deadlines
• Self-starter, will take initiative with new projects
• Professional demeanor in dealing with clients and co-workers
• Advanced working knowledge of Microsoft Office Applications including Excel, PowerPoint,
and Outlook
• 4-year college degree