Jr. Manager, Digital Marketing
Universal Music Group
Woodland Hills, CAThis was removed by the employer on 5/18/2015 4:22:00 PM PST
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Full Time Job
JOB DESCRIPTION:
A. Job Summary:
The Junior Manager, Digital Marketing is responsible for leading the digital marketing strategy of the new Developing Acts of the UMLE artist roster. They will work with product managers to build and execute an integrated plan encompassing key digital marketing elements including (but not limited to): commercial strategies, social media, CRM, paid media, web development, digital promotions, engagement apps and mobile marketing campaigns.
He or she will manage a portfolio of new Acts in regards to the digital marketing strategy and budget and will also be responsible of continuously analyzing campaign activity and reporting results and recommendations with stakeholders.
B. Job Functions:
• Build digital marketing plans and enable campaign execution in accordance with
UMLE marketing guidelines and timelines
• Management of digital marketing budgets.
• Liaise with sales teams to set the digital marketing actions and ensure timely delivery
of all promotional tools (design assets, audio/video content, email & social
media communication etc.)
• Manage social media and community management for artists.
• Manage CRM strategy for products including email communication, data collection
and campaign analysis.
• Work closely with the Digital Product Development team to deliver innovative
products (engagement apps, websites, sweepstakes etc.)
• Responsible of working and liaise with Internet portals and digital partners in the
setup of promotions and release campaigns.
• Manage the planning, execution and measurement of paid media campaigns,
assessing effectiveness of strategies
• Ensure the timely maintenance of artist websites with up to date information, content
and design.
• Supervise creative teams in the development of marketing materials (social media,
ad banners, video content, email templates etc.).
• Analyze campaign activity including traffic, sales conversions, growth patterns, sentiment
and proactively report key findings and recommendations to Directors
and Senior Management
• Continuously research and drive innovation via new digital marketing tools and strategies.
JOB REQUIREMENTS:
Skills/Abilities:
• Candidate must be willing to work in a dynamic and fast-paced environment.
• They must be able to work in teams and also be a self-starter.
• Excellent communication, presentation and written skills.
• Knowledge of Latin music and the US–Hispanic music industry is a plus.
• Bilingual in English and Spanish is required (verbal and written)
• Proficient with computers and Microsoft Office (Outlook, Word and Powerpoint).
• Knowledge of creative, a/v and programming applications is a plus: Wordpress,
Adobe Photoshop, Dreamweaver, Final Cut, ProTools.
• Candidate must be willing to attend concerts, events and travel if required.
Experience:
• Experience in music/entertainment business is preferred.
Education:
• Bachelor's Degree in Business Administration, Marketing or related digital or music field
is required.