EntertainmentCareers.Net
College & Lifestyle Marketing Representative
Universal Music Group
Boston, MA
Uh oh, this posting was removed on 7/1/2010 9:19:00 AM PST
Universal Music Group is currently seeking a College & Lifestyle Marketing Representative for the Boston, MA location.
Job overview:
Responsible for marketing priority developing artists in assigned college market and serving as an informational source for college campus and general vicinity.
Duties and responsibilities:
• Create awareness on campus and within local demographic by utilizing label-supplied tools (point of purchase materials, samplers, added value items, etc…) and creating various tools (flyers, bin cards, etc…)
• Work within the guidelines provided by the Head of the College & Lifestyle Marketing Department with the implementation of promotions, listening parties, and other related events
• Establish relationships with activity committees, on-campus clubs, and lifestyle accounts to secure outlets for artist marketing ideas and programs
• Keep up-to-date of priority artists’ tour itineraries and potential marketing opportunities
• Secure data base on lifestyle accounts for promotional opportunities
• Work in conjunction with MRs and/or Account Managers to tie in retail promotions, coupons, and tags with retail accounts
• Assist resident reps with in-stores, merchandising venues, and store promotions
Job Requirements: Skills and competencies:
• Excellent communication skills – both oral and written
• Excellent people skills
• Excellent organizational skills
• General knowledge of and interest in music
• Access to a computer
• Extremely responsive, checks email daily
• Strong marketing skills
Requirement
• College Enrollment (2 course/6 credit minimum per semester, or participation in a degree-seeking program) and a minimum of at least two semesters left before anticipated graduation date
Universal Music Group is currently seeking a College & Lifestyle Marketing Representative for the Boston, MA location.
Job overview:
Responsible for marketing priority developing artists in assigned college market and serving as an informational source for college campus and general vicinity.
Duties and responsibilities:
• Create awareness on campus and within local demographic by utilizing label-supplied tools (point of purchase materials, samplers, added value items, etc…) and creating various tools (flyers, bin cards, etc…)
• Work within the guidelines provided by the Head of the College & Lifestyle Marketing Department with the implementation of promotions, listening parties, and other related events
• Establish relationships with activity committees, on-campus clubs, and lifestyle accounts to secure outlets for artist marketing ideas and programs
• Keep up-to-date of priority artists’ tour itineraries and potential marketing opportunities
• Secure data base on lifestyle accounts for promotional opportunities
• Work in conjunction with MRs and/or Account Managers to tie in retail promotions, coupons, and tags with retail accounts
• Assist resident reps with in-stores, merchandising venues, and store promotions
Job Requirements: Skills and competencies:
• Excellent communication skills – both oral and written
• Excellent people skills
• Excellent organizational skills
• General knowledge of and interest in music
• Access to a computer
• Extremely responsive, checks email daily
• Strong marketing skills
Requirement
• College Enrollment (2 course/6 credit minimum per semester, or participation in a degree-seeking program) and a minimum of at least two semesters left before anticipated graduation date
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