VP, Marketing
Universal Music Group
New York, NYThis was removed by the employer on 8/30/2016 4:23:00 PM PST
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Full Time Job
Job Summary:
Def Jam Recordings, a division of Universal Music Group (UMG), is presently seeking a senior level marketing executive as lead strategist within the labels marketing pod structure. The position entails the ideation and execution of marketing strategies for Def Jam artists and the development of marketing plans and strategies that will connect and deliver innovative initiatives. The VP of Marketing will be a strategic and operational superstar who can develop and implement a vision and lead/mentor a team of marketing professionals. The ideal candidate is a highly motivated, creative, entertainment marketing expert capable of delivering breakthrough concepts.
Job Functions:
They will be responsible for managing the marketing department's day-to-day operations and keeping the EVP apprised of significant events. The VP will take a leadership role in overseeing all of the groups systems, processes, workflows and procedures and create and manage the budget. They will have the ability to delegate projects and tasks to the right team members and assure that they are clearly communicating strategy and goals to the employees.
• Ownership of project ideation and lead the development of creative concepts and initiatives for Def Jam artists
• Collaborate with the promotion, sales, publicity, international departments to generate initiatives that support the label releases and projects
• Develop and execute frontline album release marketing plans with a concentration on consumer-driven marketing
• Act as primary liaison between artist and label, maintaining awareness of communication any artist issues, plans, sensitivities, etc. to the team while also diplomatically representing the label's interests to the artist
• Communicate status of, and issues relating to, album releases to executives and all departments label wide
• Consistently analyze results of marketing efforts as well as any other appropriate contextual market conditions; identify key opportunities and communicated these to the team
• Effectively manage M&P budgets for assigned projects
• Work with media buying department and research department to plan & book advertising campaigns for assigned projects
• Oversee advertising and collateral creative process in conjunction with creative dept.
• Help direct international strategies, as well as communicate information and create appropriate tools for international territories for assigned projects
• Coordinate artist appearances (publicity, radio, in stores) with internal departments as well as artists and any outside vendors (travel, equipment, etc.) ensuring that both the artists' and the label's needs are met in a satisfactory manner
• Oversee the creation and timely delivery of all production elements and tools required for album releases
• Secure strategic marketing placements and opportunities with outside corporate and entertainment partners
• Understand the demographics that comprise artists' fan bases and, based on the assets delivered by artists, develop product suites to increase revenue streams
• Seek to develop bonus content/material with artists and management to use for sales and promotional uses
Job Requirements:
• Must have ability to communicate effectively and tactfully with persons on all levels (including senior management)
• Demonstrated team player, leadership and client relationship skills
• Strong organization, planning, analytical, and time management skills
• Ability to work on multiple projects simultaneously
• Demonstrated excellent written and verbal communication skills required
• Self-starter, takes initiatives with new projects with ability to make cold calls
• Experience driving marketing initiatives is highly preferred
• Highly versatile individual with great attention to detail and dedication to high quality work
Skills/Abilities:
• Proficiency in Microsoft Office programs, including PowerPoint, Excel, Outlook, Word
• Strong communication abilities with the ability to write and convey marketing plans/efforts to executives and management, bringing concepts to life
• Strong interpersonal and teamwork skills, including adaptability, personal effectiveness, collaboration, and the ability to establish quick rapport
• Strong organizational and time management skills, including prioritization and follow through Experience:
• Extensive experience in media, entertainment, brand and/or agency industries required
• Experience breaking new artists with a keen understanding of current market conditions, trends and best practices Education:
• Bachelor's degree preferred
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer.