Senior Manager, CRM Marketing
Universal Music Group
Santa Monica, CAThis was removed by the employer on 7/30/2016 4:21:00 PM PST
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Part Time Freelance
Sr. Manager CRM Marketing (Temp)
Job Summary: Lead, manage and oversee multiple aspects of artist and label consumer marketing programs, from creating marketing plans to developing content calendars and project managing campaigns for priority releases, focusing on consumer engagement, email marketing and CRM.
Job Functions:
• Lead, develop, manage, execute and communicate email marketing campaign strategy and details
• Liaise with designer, label and team to manage email design, creating testing and rollout
• Copywrite and provide design direction for each artist campaign to team members
• Create central email campaign strategy including new subscriber acquisition and engagements
• Develop and implement email lifecycle campaign strategy to ensure right message is being sent to fans at the right time st
• Develop segmentation strategy, leveraging 1 party data for retargeting and personalization
• General email campaign reports with recommended actionable insights to artists and labels
Job Requirements:
Skills/Abilities:
• Ability to work in demanding, dynamic and collaborative organization
• Proven track record of project leadership with successful deliverables of highly visible projects
• Strong analytical and problem solving skills
• Strong attention to detail
• Excellent organization, follow-through, and time management
• Strong communication skills with all levels of executives
• Strong presentation skills
Experience:
• Minimum 7 years in email and online marketing
• Experience and knowledge working with data visualization tools
• Experience and knowledge of various ESP's especially Salesforce Marketing Cloud (ExactTarget )
• Experience and knowledge of SQL and ability to write queries Education:
• Minimum 4 years of college
Universal Music Group is an Equal Opportunity Employer.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.