Playlist & Streaming Manager
Universal Music Group
Hollywood, CAThis was removed by the employer on 9/19/2016 4:21:00 PM PST
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Full Time Job
Job Summary:
We are currently seeking an eager and exceptional Playlist & Streaming Manager to oversee key audio streaming accounts. This exciting role will focus on maximizing our marketing & commercial reach whilst developing & shaping our playlisting strategies. The role requires a strong focus for growing UMLE's streaming models utilizing the many ways we can connect consumers with our vast catalogues.
Job Functions:
• Identifying marketing & commercial opportunities for the creation & marketing of playlists, playlist brands & streaming with a focus of driving UMLE's market share
• Using insights, analytics & consumer insights to inform effective playlisting initiatives, marketing & commercial decisions
• Detailed analysis to understand the complexities of playlist behaviours across all consumer types
• Devise creative marketing strategies growing UMLE's market shares across all streaming platforms
• Work closely with Sr. Management identifying growth areas and react to analytics & consumer demand
• Manage & submit ad inventory to maximise effective playlisting opportunities
• Analyse & share the effects of marketing initiatives responding quickly to changes required
• Manage the creation of basic advertising assets (banners, HPTOs and radio ads) & traffic assets to media partners
• Working closely with digital account leads to maximise opportunities across business partners
• Develop & integrate robust social strategies to grow playlist engagement & market share
• Identify new ways to market & grow UMLE's existing & new playlist brands
• Work closely with Label Relations contacts to leverage opportunities across our digital streaming partners
• Learn & share best practices across UMLE teams
Job Requirements:
Skills/Abilities:
• A passion for Latin Music including new release & catalogue
• Solid marketing experience within demonstrable experience of streaming and subscription services
• Proven experience in marketing practices growing & acquiring audiences
• Credible worker, able to work with numerous stakeholders.
• Ability to work with a global teams
• Good understanding of consumer insights & segmentation practices
• Comfortable using data & analytics to inform key decisions
• Very good communication skills
Experience:
• Good understanding of A&R & product development
• A good understanding of metadata & digital supply chain processes
• Advanced Excel user
Universal Music Group is an Equal Opportunity Employer. Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.