Label Marketing Representative
Universal Music Group
Santa Monica, CAThis was removed by the employer on 4/14/2017 9:23:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the Music Category
Search for Label Marketing Representative jobs in Santa Monica-CA
Search all Label Marketing Representative postings
Full Time Job
Description
Universal Music Group (UMG) is the world’s leading music company. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries. Our vast catalogue of recordings and songs stretches back over a century and comprises the largest, most diverse and culturally rich collection of music ever assembled. Knowing that music, a powerful force for good in the world, is unique in its ability to inspire people and bring them together, we work with our artist and employees to serve our communities. We are the home for music’s greatest artists, innovators and entrepreneurs. Together, we are UMG, the Universal Music Group.
The Label Marketing Representative is responsible for promoting UMG artists and driving creative marketing strategies within their territory. The LMR will be well-versed in the on-goings of their territory and will entrench UMG artists in the local scene by seeking out opportunities, promoting and/or creating events by ways of online (social media, websites) and offline (lifestyle, retail, non-trad) outlets.
Job Functions:
• Create and execute marketing and advertising planners and promotions, both online & offline, for developing and established artists
• Generate consumer/retail awareness and enthusiasm for our releases.
• Seek and create opportunities that bridge various lifestyle and retail outlets.
• Conduct meetings with outside companies/brands to maintain ongoing relationships and future cross-promotion and marketing strategies
• Develop and maintain relationships with tastemakers and key personnel at all outlets (online, retail & lifestyle accounts) to effectively market our label’s artists to create maximum exposure and sales.
• Provide critical marketing information to Universal and label staff on local feedback.
• Provide all UMG departments as well as tastemakers, websites, retail and lifestyle communities with the latest artist information, including releases, tours, sales and radio stats, press, social networking buzz, artist ticket availability, etc.
• Effectively recap and communicate sales and marketing efforts for UMG and our labels
• Other duties as assigned
Job Requirements:
Skills/Abilities:
• Proficient in Microsoft Office products including: Excel, Word, Outlook, PowerPoint, etc.
• Excellent written, presentation and communication skills
• Must be well-organized
• Ability to develop and maintain strong relationships
• Excellent negotiation, communication and analytical skills
• Self-Starter, motivated to work on your own without direct supervision
• Eye for detail, creative and organized
• Strong event planning ability
• Enthusiasm and love for music
• Advanced product knowledge
• Advanced knowledge of mobile, digital and app technology
• Ability to travel independently
• Ability to work late hours
• Be able to relate to and understand diversity and philosophic differences between various customer types
• Ability to prioritize with direction from management, and complete projects in a timely manner
• Ability to troubleshoot and provide feedback to our Label partners involving social networking , mobile, retail, lifestyle and non-traditional marketing campaigns and sales promotions
• Knowledge of online social networking including Facebook, Twitter, etc.
• Knowledge of music consumer behavior online
• Knowledge of music websites & blogs
Experience:
• A minimum of 5 years experience in related field
Education:
• College degree preferred
Universal Music Group is an Equal Opportunity Employer.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.