Director Of Digital Marketing
Universal Music Group
Hollywood, CAThis was removed by the employer on 6/1/2017 3:22:00 PM PST
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Full Time Job
Description
Capitol Music Group (CMG) is comprised of Capitol Records, Virgin Records, Motown Records, Blue Note Records, Astralwerks, Harvest Records, Capitol Christian Music Group, Priority Records, Atom Factory, and Deep Well Records, as well as Capitol Studios and CMG’s independent label services and distribution division, Caroline. Capitol Music Group is based in Hollywood, California in the iconic Capitol Records Tower.
Artists that record for CMG labels include: Ryan Adams, Erykah Badu, Banks, The Beach Boys, The Beatles, Beck, Jon Bellion, BJ The Chicago Kid, Rosanne Cash, Neil Diamond, Disclosure, Empire of the Sun, Robert Glasper, Halsey, Don Henley, Hillsong United, Judah The Lion, Kem, Charles Lloyd, tobyMac, My Morning Jacket, Naughty Boy, NeYo, Norah Jones , Tori Kelly, Migos, Katy Perry, Gregory Porter, Rich Homie Quan, Ben Rector, Porter Robinson, Bob Seger, Troye Sivan, Chris Tomlin and TV On The Radio and Vintage Trouble. For the U.S.: 5 Seconds Of Summer, Bastille, Glass Animals, Emeli Sande’ and Sam Smith.
Capitol Music Group is a division of Universal Music Group, which is a fully owned subsidiary of Vivendi.
The Director, Digital Marketing role sits within Capitol Music Group’s Digital Marketing team, and will be responsible for executing the digital strategy for artists on the Capitol Music Group roster. The successful applicant will develop single and album release digital marketing plans including overseeing artist websites/apps, social networks & messaging, DSP profiles & play listing and music video releases. As such, this role will require someone who not only understands all digital technologies and platforms, but who can also effectively communicate with artists, artist management teams, label executives and digital partners.
One of the most important functions of this role is to work with our artists on bespoke campaigns that will drive awareness and consumption of downloads, streams and music video content. The candidate will have an understanding of how to creatively communicate with fans in a way that drives increases across the board in a method that is authentic to that artist’s voice and in a way that resonates with their fan base.
This role will be assigned a roster of artists across the Capitol Music Group family of labels, namely Capitol, Virgin, Blue Note and Motown. A knowledge and passion for those brands, their artists, fan bases and the eclectic genres of pop, rock, indie, jazz, hip hop, rap, R&B and soul music will strongly benefit those applying for this position.
Job Functions:
• Excellent communication and presentation skills. Ability to read an audience and develop communication strategy depending on that audience.
• Develop and execute content calendars for artists.
• Build innovative campaigns to further our artists’ data capture, sales and advertising goals, and react to social analytics in order to improve the success of these campaigns.
• Manage artist web properties, reading and tweaking content strategy for those properties in reaction to analytics.
• Create tracking links for campaigns, and communicate learnings as appropriate. Requirements
Job Requirements:
Skills/Abilities:
• Expert, native user of social media platforms.
• Effective collaboration with other members of the Digital Marketing team and wider company as well as artists and artist management teams
• Able to read and react to trends in the social and online space.
• Basic HTML knowledge preferred.
• Intermediate user of image editing & design software (e.g. Photoshop, InDesign).
• Quick learner who is able and excited to jump into and master new platforms, apps and services.
• Able to read basic analytics and develop plans and content in reaction to what the data observed is telling them.
• Strong presentation skills (both written and spoken), creativity and adaptability.
• Demonstrated ability to develop content for online use.
• Experience writing copy and creation of photo/video content.
Experience:
• 5 years experience working in the music or entertainment fields. Established relationships with digital and social partners as well as connections at other music/management companies.
Education:
• BA or BS required.
Universal Music Group is an Equal Opportunity Employer.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.