Director, Brand Insights
Universal Music Group
New York, NYThis was removed by the employer on 10/31/2015 5:22:00 PM PST
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Full Time Job
A. Job Summary:
Universal Music Group (UMG) Commercial Services is currently seeking a Director, Brand Insights to join our New York office.
This role reports into the VP of Insights and will be responsible for supporting and steering a forward-looking insights agenda across our organization – Business Development and Brand Partnerships, Strategic Marketing, and Advertising at Universal Music Group
B. Job Functions:
* Drive insights that will fuel breakthrough, disruptive innovation in the partnership space, this includes leading the foundational phases of work - trend framework + immersions + leading edge consumer research- and providing strategic partnership throughout
* Ensure Insights focus is fully aligned with overall Brand Development’s goals and strategies
* Align expertise, process, tools, and resources with multiple partner needs and timelines across the UMG brand teams – centrally and within the labels
* Lead the delivery of research (primary & secondary), analytics, and insights that inform consumer targeting and engagement, content and business development, and brand strategies
* Responsible for creating and fielding internal research – figure out what kind of study or analysis needs to be done, creating studies, analysis and packaging the information for our brand team’s client meetings and presentations
* Leverage primary and secondary data sources to identify market trends and customer insights, and translate these into actionable brand ideas and strategies
* Effectively balance UMG Insight's full-service internal research and analytical capabilities with usage of external vendors, reports and consultants, to efficiently deliver best practice and optimal business outcomes
* Introduce new methodologies that are cost-efficient, accurate, and expedient
* Engage in compelling business storytelling to ensure insights inspires strategic decision-making
* Work in highly collaborative & cross-functional team environment
* This role must stay abreast of actionable consumer trends and translate/communicate the implications to capture future growth opportunities
* Identify and evaluate current and future business opportunities through alternative platforms, customer segmentation, competitive benchmarking, brand extensions, and industry trends
C. Job Requirements:
Skills/Abilities:
* Deep understanding of how to turn data and research into actionable and impactful insights for the commercial agenda
* Clear communicator, who is able to deliver insights in an engaging, fresh, and impactful manner
* Highly analytical, motivated, decisive thought leader with excellent managerial skills
* Strategic thinker and creative problem solver
* Strong consumer advocate and ability to influence decisions
* Excellent project management skills
* Strong initiative and results orientation
* Strong communication and presentation skills – enjoy client interaction
* Experience working across many functional areas of a company
* Can successfully relate to and communicate with individuals at all levels of the organization and can collaborate with various backgrounds and styles
* Examples of proprietary thinking which attempt to evolve the general discourse of brand insights and strategy
* Relentless focus and passion on consumers and trends the impact popular culture.
* Demonstrated success within a large, diverse corporate environment preferred
* Ability to thrive in a fast paced, changing environment while effectively managing multiple projects and relationships with conflicting timelines and priorities
Experience:
* 5-7+ years of work experience in a Brand, Strategy, Insights role or related field
* Experience with a broad range of qualitative and quantitative research techniques
* It is important the individual be well-versed in traditional and emerging research methodologies and possess the ability to drive insights to address business challenges
* Preference given to candidate who has worked in a brand environment or who has a strong understanding of the brand DNA across a myriad of brands and industries
* Consumer Research & Insights experience from a leading brand, or a fast-paced, highly-innovative consumer business, supporting both new business/brand development work as well as established brands and businesses. Specific experience required in Consumer Segmentation, Brand Positioning, Brand Health Tracking, Advertising development and testing (qualitative/quantitative) and Marketing Mix Analysis.
* Proven track record in delivering impactful insights and marketing recommendations to global brands using various online tools and data analysis techniques Ideally, Research/Insights experience in categories whose brands have an emotional dimension that is critical to their equity
Education:
* Minimum Bachelor's Degree
Universal Music Group is an Equal Opportunity Employer.