Director, Advertising & Media Strategy
Universal Music Group
Santa Monica, CAThis was removed by the employer on 9/15/2016 4:22:00 PM PST
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Full Time Job
Job Summary:
We are currently seeking an eager and exceptional Director, Advertising & Media Strategy to manage and support our labels in executing traditional and digital advertising as well as CRM campaign management. The Director will be responsible for working with the UMG labels to identify and analyze optimal media and key strategies.
Job Functions:
• Support relationships with key advertising partners, agencies and channel platforms to support various types of advertising (includes
OOH, TV, print, radio, mobile, social, search, display, retargeting, video and more)
• Develop deep understanding of all platforms utilized and work with agencies to ensure new opportunities are provided to UMG, which includes evaluating new media types / outlets
• Work directly with strategic partners to test and support new advertising products that ca be effectively rolled out and adopted by labels
• Work with agencies and platforms to optimize their reporting and metrics for campaigns, while creating enterprise wide reports (i.e. quarterly, yearly, etc.)
• Define best practices and opportunities to evangelize (across artist releases and labels)( including ongoing case studies and knowledge sharing to maximize optimal CRM techniques and media mix for campaigns
• Evaluate CRM strategies and first party data to identify campaign effectiveness and efficiencies that can be applied across consumer touch points
• Drive media marketing initiatives and analysis around direct to consumer offerings
• Report and analyse across agencies and partners to share insight across label groups
• Manage and support media plans for central UMG campaigns
• Maintain relationships across all UMG labels and provide support for advertising and email campaigns
Job Requirements:
Skills/Abilities:
• Proactive and highly motivated self-starter with ability to interact with a variety of individuals
• Analytical thinker
• Exceptional writing, communication, presentation skills
• Detail orientation
• Ability to prioritize, multi-task, and shift priorities as needed
• Highly adaptive to fluid and changing environment
• Tech savvy and able to adopt new platforms
• Proficient with Word, Excel, Powerpoint, Tableau, advertising platforms
Experience:
• 8 years experience in a professional environment
• Prior experience in advertising at an agency, marketing, and/or entertainment industry
• Proven knowledge in online ads, platforms, CRM, and campaign performance management
• Proven success in creating optimizing, and executing advertising campaigns
• Strong understanding of multi-channel ad effectiveness
Education:
• Bachelors Degree in Marketing, Communications, Business, or related field
Universal Music Group is an Equal Opportunity Employer.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.