Director, Advertising & Media Strategy
Universal Music Group
Santa Monica, CAThis was removed by the employer on 7/16/2015 10:21:00 AM PST
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Full Time Job
JOB DESCRIPTION:
As the Director, Advertising & Media Strategy, you will support the platforms primarily used by Universal Music Group labels for traditional and digital advertising. This includes working with Universal Music Group (UMG) labels to identify and analyze optimal media strategies, as well as managing agency and partner relationships, and serving as a central resource and knowledge base in the advertising space for the company.
Duties and responsibilities include:
• Support relationships with key advertising partners including agencies and retail partners across various media (including OOH, TV, print, radio, mobile, social, search, display, retargeting, video and more)
• Develop a deep understanding of all platforms utilized and work with agencies to ensure new opportunities are provided to UMG, which includes evaluating new media types / outlets
• Work directly with strategic partners to support new advertising products and support label adoption
• Work with agencies and platforms to optimize their reporting and metrics for campaigns, while creating enterprise wide reports tracking performance and spend (i.e. monthly, quarterly, yearly, etc.)
• Define best practices and opportunities to evangelize (across artist releases and labels) including ongoing case studies and knowledge sharing to maximize optimal CRM techniques and media mix for campaigns
• Manage and support media plans for central UMG campaigns
• Maintain relationships across all UMG labels and provide support for advertising and email campaigns
• Understanding of key retailer's affiliate programs and platforms to educate across the organization and use to measure/understand advertising effectiveness
JOB REQUIREMENTS:
Requirements
• Bachelors Degree in Marketing, Communications, Business, or related field
• 8 years experience
• Prior experience in advertising, marketing and/or entertainment industry
• Agency experience is a plus, with strong focus on digital marketing
• Knowledge of online advertising, platforms, CRM, campaign performance management,
DMPs and DSPs and programmatic advertising
• Ability to understand multi-channel ad effectiveness and communicate across organization
• Proven success in creating, optimizing, and executing advertising campaigns
• Proactive and highly motivated self-starter with the ability to interact with a variety of individuals
• Analytical thinker
• Comfortable working with and analyzing data
• Exceptional writing and communication/presentation skills
• Detail oriented
• Ability to prioritize, multi-task and shift priorities on an as needed basis
• Adaptive to highly fluid and ever-changing environments
• Tech savvy and ability to adopt new platforms
• Proficient with Word, Excel, PowerPoint, Tableau or similar data visualization tools, and advertising platforms