Digital Marketing Coordinator
Universal Music Group
Santa Monica, CAThis was removed by the employer on 8/28/2017 9:21:00 AM PST
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Full Time Job
UMe is seeking a Digital Marketing Coordinator in the company’s Santa Monica, CA location. The primary responsibility will be to work with and support Interactive Marketers, Social/CRM Managers, and the Marketing Department Head across digital initiatives for catalogue and new releases.
Job Functions:
• Communicate and work collaboratively across label departments including Commercial, Marketing, Product Development, Finance, Production and International
• Manage invoices and budget communication internally as well as vendor communication
• Coordinate and submit T&E for department needs on occasion
• Schedule and publish digital & social content across owned media and controlled social channels including Wordpress/Drupal CMS, Facebook, Twitter, Instagram, YouTube, and others when needed. In event driven instances, execute in live-time
• Manage automated submissions across partners and follow through on details needed within portal processes: Vevo Submit, Facebook Media Partner Support, UMG’s internal Globe, among others
• Keep abreast of existing and emerging global media and marketing trends
• Create trackable, affiliate links for multi-tiered campaigns and initiatives and monitor performance
• Develop creative assets where needed (images, videos, gifs, pull B2B label/artist assets)
• Contribute ideas and participate in brainstorms and throughout global campaign ideation and execution
• Pull and evaluate consumer data aligned as needed on campaigns and for monthly reports
• UI/UX testing prior to development launches
• Track catalog anniversary & event calendar to ensure socials are aligned
• Coordinate digital promo/sweepstakes logistics
Job Requirements:
Skills/Abilities:
• Passion for music, emerging media, and innovation
• Understanding of and experience with modern and evolving technology
• Excellent written and verbal communication skills
• Strong coordination and organizational skills
• Aptitude for communicating and engaging on various platforms
• Experience and desire to work in a fast-paced, high volume environment and ability to multi-task and prioritize
• Highly adaptive to change
• Consistently meet deadlines
• Creative, self starter with exceptional follow-up skills
• Content editing a plus (image, video, content – Photoshop, Final Cut)
• Ability to learn new software and analytics programs as necessary
Experience:
• Relevant internship or equivalent prior coordinator experience, within the music industry a plus
Education:
• Bachelor’s degree required.
Universal Music Group is an Equal Opportunity Employer.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.