Digital Marketing Coordinator - Capitol Christian Music Group
Universal Music Group
Brentwood, TNThis was removed by the employer on 3/22/2017 9:22:00 AM PST
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Full Time Job
Description
Under The Capitol Music Group umbrella of UMG, Capitol Christian Music Group is the market leader in the field of recorded music, distribution, and music publishing. Employing over 150 people, Capitol CMG provides a challenging and rewarding work environment characterized by a commitment to our staff, our artists and songwriters, one another, our customers and community service.
This job exists to drive sales, maximize engagement, and contribute to the overall effectiveness of Brentwood-Benson marketing across all the digital landscape.
Job Functions:
• Grow customer base and drive sales for BrentwoodBenson.com and WorshipCharts.com via comprehensive digital marketing strategy including, but not limited to, direct e-mail, social media, pay-per-click and retargeting ads.
• In collaboration with Marketing Manager, develop and execute product promotions that build upon prior successes and are reactive to sales performance and consumer engagement.
• Create and implement online advertising and content strategy for all BBMP product releases and key WorshipCharts.com song promotions.
• Implement social media strategy by scheduling content, monitoring results and managing interactions.
• Actively manage SEO for BrentwoodBenson.com and WorshipCharts.com.
• Drive email list growth and manage e-mail/content marketing via Salesforce Marketing Cloud.
• Utilizing Salesforce, establish consumer journeys and automation to maximize efficiencies and nurture deeper relationship with customers.
• Monitor analytics from all marketing channels and use intelligence to create targeted campaigns.
• Work with third-party marketing agencies and promotional outlets to increase reach/impact and maximize sales.
• Work with staff, songwriters, arrangers and third-party writers to curate engaging and informative blog content, Choral Club emails, newsletters, and other copy that aligns with BBMP's style guide.
• Manage procurement responsibilities effectively and efficiently, to ensure company assets are utilized in accordance with CCMG policy and BBMP budget.
• Provide on-going support to Marketing Manager by supporting priorities, major initiatives and all requests to connect songs & consumers.
• Other duties and responsibilities as assigned.
Job Requirements:
Skills/Abilities:
• Ability to work well in a team environment
• Ability to thrive within a fast-paced, deadline driven enviornment
• Must be tech savvy and enjoy the ecommerce and digital marketing
• Working knowledge of Microsoft Office (Word, Powerpoint, Outlook, and Excel)
• Strong relational skills
• Excellent organizational skills
• Working knowledge of SEO, Pay-Per-Click marketing and Retargeting ads
• Experience in Google Analytics, Google Adwords, HTML, and CSS is a plus
Experience:
• 2 years of relevant experience in digital marketing and/or social media marketing
• An understanding of the church music landscape is a plus
Education:
• Prefer 4-year college degree in marketing, business or communications
Universal Music Group is an Equal Opportunity Employer.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.