Coordinator, Community Management
Universal Music Group
Hollywood, CAThis was removed by the employer on 7/5/2016 5:22:00 PM PST
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Full Time Job
Job Summary:
The Coordinator or Manager, Community Management role sits within Capitol Music Group's Digital Marketing team, and will be responsible for the digital strategy and development for some of Capitol Music Group's most storied brands. The successful applicant will create content and develop plans to release that content across our labels' social, web and email properties. As such, this role will require someone who is able to not only quickly learn and speak the language of our various imprints, but also who is a native user of all of the leading and emerging digital/social platforms.
This is a junior role sitting within the Digital Marketing department's Community Management team. The successful applicant will be expected to collaborate with other members of the Community Management team (as well as teams throughout the company) to develop campaigns to grow Capitol Music Group's brands among consumers, in support of cross-department initiatives as well as throughout the industry.
One of the most important functions of this role is to create and develop affinity for our brands, roster and products in the digital space. To this end, the successful applicant will need to show a dedication to understanding our consumers, consistently delivering engaging content to them, as well as exercising strong judgment when acting as the voice of the brand in a customer service capacity.
This role will support building the digital presence for the Astralwerks and Motown Records brands. A knowledge and passion for those brands, their artists, fan bases and the genres of electronic, dance, indie, R&B, soul and hip-hop will strongly benefit the applicant.
Title (coordinator or manager) will be determined based on experience.
Job Functions:
• Create engaging content for our label brands and artists for use across social properties including but not limited to Facebook, Twitter, Instagram, Snapchat, as well as web (Desktop/Mobile) and email.
• Develop and execute of content calendar for label social properties.
• Create compelling, data-driven & content-rich artist and label email blasts.
• Build innovative campaigns to further our labels' data capture, sales and advertising goals, and react to social analytics in order to improve the success of these campaigns.
• Construct playlists and content for streaming partners such as YouTube, Pandora, Spotify, Apple Music, SoundCloud and more.
• Manage label web properties, reading and tweaking content strategy for those properties in reaction to analytics.
• Create tracking links for label and artist campaigns.
• Associated administrative tasks such as invoicing, meeting scheduling and expenses.
Job Requirements:
Skills/Abilities:
• Skills/Abilities:
• Expert, native user of social media platforms.
• Able to read and react to trends in the social and online space.
• Basic HTML knowledge preferred.
• Intermediate user of image editing & design software (e.g. Photoshop, InDesign)
• Quick learner who is able and excited to jump into and master new platforms, apps and services.
• Able to read basic analytics and develop plans and content in reaction to what the data observed is telling us.
• Strong presentation skills (both written and spoken), creativity and adaptability.
• Interest & excitement in a broad array of genres of music and technology.
Experience:
• Demonstrated ability to develop content for online use.
• Experience writing copy and creation of photo/video content.
Education:
• BA or BS required.
Universal Music Group is an Equal Opportunity Employer.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.