CRM Specialist
Universal Music Group
New York, NYThis was removed by the employer on 2/16/2017 10:57:00 AM PST
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Full Time Job
Job Summary:
As the CRM Specialist you are responsible for creating email marketing and direct messaging campaigns to promote artist and releases. This includes determining target audiences, devising strategies, and launching campaigns to drive promotions and generate sales.
Job Functions:
• Create email marketing strategy for label newsletter, artist releases, and direct to consumer products
• Work with label to manage the email process workflow including: development of the email calendar, collaborating on content, and
obtaining approvals on email
• Manage segmentation of the database and implementing personalization and remarketing strategies
• Drive A/B testing on various campaigns to establish the most effective
• Test campaigns for rendering across email clients and gain approval from stakeholders
• Build and maintain email templates utilizing HTML & CSS and ensure messages are mobile-friendly
• Deploy email campaigns through Salesforce Marketing Cloud
• Manage communication across other direct messaging channels as needed, with similar marketing strategies
• Ensure all CRM campaigns comply with current best practice in the industry
• Track analytics to determine success of current marketing campaigns, while making recommendations for improvement.
Job Requirements:
Requirements
• 3 years experience that includes email/CRM marketing experience
• Bachelors Degree in Marketing, Communications, Business, or related field
• Working knowledge of email tools and HTML
• Experience with digital marketing
• Good understanding of database concepts and segmentation
• Ability to identify new audience types
• Excellent written communication skills
• Multi-tasker; able to track and manage competing priorities while meeting deadlines
• Computer expertise in Adobe Suite (Photoshop, Illustrator, InDesign) and Microsoft Office (Word, Excel, PowerPoint)
Universal Music Group is an Equal Opportunity Employer.
Disclaimer This job description only provides an overview of job responsibilities that are subject to change.