Social Media Marketing Manager
Umbrella Los AngelesWest Hollywood, CA
Full Time Job
umbrella is a full service creative digital agency in Los Angeles. With a strong focus in fashion, we serve highly ambitious brands that want to elevate their visual content, branding, and digital marketing strategies across the most relevant platforms.
We are looking for a motivated social media marketing manager with excellent taste who will be responsible for creating, executing and driving innovative and cost effective social media / digital marketing strategies for our clients. The ideal candidate would have 2-3+ years in digital marketing and proven experience in developing creative social partnerships and promotions while engaging in an authentic way through all social media channels.
Key Responsibilities but not limited to:
-Lead forward-thinking strategies and ideas around social media growth.
-Spearhead and own the overall marketing strategy and content development for clients.
-Collaborate with the team to conceptualize and develop compelling visual and written content that is unique to each platform to drive engagement.
-Manage client social media profiles daily and monitor comments and respond appropriately across all digital platforms. Identify and manage internal resources to assist with responses when appropriate.
-Develop measurement tools, establish KPI's and benchmarks for measuring impact of marketing efforts in order to determine campaign effectiveness.
-Build and maintain positive relationships to gain confidence and trust from the client in your ability to drive strategic and creative ideas.
-Partner with external PR team to secure digital press coverage if/when appropriate.
-Develop influencer/blogger partnership strategy to orchestrate gifting programs, sponsored posts, events and press previews in order to secure online influencer engagement.
-Stay abreast of key industry trends, competitive insights and emerging social media/marketing/e-commerce technologies and benchmark and research competitor and industry leaders.
-Constantly explore and evaluate new social platforms, tools, services and processes.
-2+ years experience in social media management or digital marketing required
-Understanding of and actively engaged in using social media platforms (i.e.Instagram, Pinterest, Facebook, Twitter, Snapchat etc.)
-Well-versed in digital media and social media metrics and monitoring tools.
-Bachelor's Degree in Marketing, Communications or equivalent preferred.
-Thorough knowledge and understanding of the principles of advertising, marketing and digital media.
-Strong written and verbal communication skills. Ability to proofread.
-Photography, graphic design skills highly preferred.
-Proficient in Adobe Creative Suite (Photoshop, Illustrator, Lightroom, Premier, etc), Keynote, Dropbox and Google Drive.
-Strategic thinker willing to push the envelope and bring fresh, innovative ideas to life.
-Proactive problem-solving skills; ability to anticipate obstacles and also quickly generate alternate solutions/ideas and change course as needed.
-Entrepreneurial - able to deal with ambiguity and work with little or no direction.
-Exceptional organizational skills; detail-oriented.
-Strong time management skills; ability to juggle priorities and multiple projects.
-Can-do positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business.
-Please submit your resume, desired salary and a short cover letter telling us about yourself and why you are a great fit for the job!
-Please submit a link to your instagram profile - you must submit this in order to be considered.
-Must have a car and a laptop to qualify. Via email:
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