Social Media Manager
Trailer Park
Hollywood, CAThis was removed by the employer on 2/25/2016 1:47:00 PM PST
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Full Time Job
Candidates should demonstrate either agency or client side experience, as well as extensive knowledge of the social media online space - including existing (Facebook, Twitter, Foursquare, Get Glue etc.) as well as emerging social platforms. 3-5 years related agency or client side experience is preferred.
RESPONSIBILITIES
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• Serves as an active member and manager of clients’ Facebook and Twitter pages.
• Works with the Director of Strategy Planning to develop campaign activation briefs, social media plans, and relevant proposals.
• Finalizes development of social media/engagement strategy at a day-to-day, actionable level by create short-, medium- and long-term activation plans and editorial calendars.
• Converts activation plans, editorial calendars and supporting content into client-ready presentations and must be able to present them for client approval.
• Works with copywriters to develop editorial calendars and craft copy, postings and editorial calendars - Writing editorial/content plans for Facebook and Twitter, and writing content for Facebook and Twitter posts.
• Is ultimately responsible for activating these plans and calendars (i.e. "pushes the button" to make posts go live)
• Offers strategic insight to each client, guiding them toward the optimal tactical execution that meets their specific marketing objectives, while actively seeking out opportunities to grow client account business.
• Acquires gathers and manages logistics of all campaign materials as needed for social media campaigns.
• Monitors campaign performance using sites like Springklr, Tweet Reach, Hashtag, Radian6, Bit.ly and more.
• Provides tracking and reporting recaps to verify success of campaigns, e.g. creates weekly analytic and recap reports in PPT or Keynote for clients.
• Attends events and conferences to learn the latest on all things relevant to social media.
JOB QUALIFICATIONS
• Bachelor’s degree in related field preferred.
• Passion for social media, prior experience working in social media a MUST.
• Thorough understanding of the social media space and those who engage with it – must be able to demonstrate a strong knowledge base of social media platforms (Facebook, Twitter, Get Glue, Foursquare, Youtube, online outreach and partnership marketing).
• Experience in planning and execution of paid media to complement earned social campaigns - specifically on Facebook and Twitter
• Ability to think strategically and to understand and act upon strategic marketing plans and briefs.
• Proven success in launching campaigns and building communities
• Capacity to handle a wide variety of tasks and assignments in a dynamic, fast paced work environment.
• Demonstrates intellectual curiosity and the desire to introduce clients to potential new strategies and solutions that will positively impact their business.
• Exhibits excellent communication skills, both orally and in written form – must be able to demonstrate superior writing and grammar skills.
• Effectively presents information in both one-on-one and group situations to clients and other employees of the agency.
• Flexibility, responsiveness and the capability to “think on their feet”.
• Excellent organization, communication and presentation skills.
• Candidate should be assertive, pro-active and a team player.
• Exercise good judgment, flexibility, resourcefulness and strong organizational/time management skills.
• Ability to be adaptable and flexible.
• Ability to juggle multiple projects simultaneously and remain calm under pressure.
• Ability to work with co-works and clients as a team and independently.
• Experience using Google Analytics and other reporting tools.