Junior Strategic Analyst
Trailer Park
Hollywood, CAThis was removed by the employer on 2/18/2016 10:47:00 AM PST
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Full Time Job
Trailer Park is looking for an ambitious and imaginative analyst to join our Integrated Strategy team. This individual will report to Strategists and the Director of Integrated Strategy, but will require the ability to self direct and think critically to support research and strategic initiatives in a digitally converged world – for both consumer brands as well as entertainment properties.
The Jr. Strategic Analyst is responsible for providing accurate and insightful analysis and presenting findings. They must be strongly drawn to collaborative work, able to think on their feet, and always be learning.
Essential Job Functions
• Establish a framework of success for campaigns and use it to optimize creative work, tracking
performance from pre- launch through post-campaign analysis, designing and implementing models
• Conduct digital social listening analysis
• Assemble and present campaign effectiveness reports (paid, owned, earned)
• Turn data into compelling stories while uncovering powerful insights
• Collaborate and support with strategists and other teams.
Knowledge / Skills
• Keen understanding of the impact of technology on culture and human behavior
• Quantitative and qualitative analytical skills ( book smarts street smarts)
• Familiarity and understanding of research methodology in the digital space (i.e. online surveys, panels, social networks, ethnographies, one-on-one interviews, digital cultural anthropology and usability)
• Strong interest in fandoms across different industries, film, TV, music, videogames, etc.
• Able to break down complex problems in a simplified, creative, and innovative way
• Willing to ask different questions to get to different answers
Job Related Qualification Standards
• 1-2 years of research / strategy experience in the entertainment or advertising industry
• Passion for Pop Culture & Entertainment, focusing on how and why people interact with it
• Very fluent with monitoring tools like: Crimson Hexagon, Radian 6 as well as with basic social media tools like Facebook Insights, YouTube Insights, etc..
• Experienced with Syndicated tools (Simmons Experian, Nielsen @Plan), online surveys and web analytics (Google Analytics)
• Motivated to apply the rigor the job requires while having the courage to trust your guts
• Ability to stand up for your own ideas about what works, what doesn’t, and why
• Be intrinsically optimistic about always finding a better solution
• Capacity to handle a wide variety of tasks and assignments in a dynamic fast paced work environment
• Strong oral and written communication skills are essential
• Advanced skills in Keynote – a must! Other design skills a plus
• Able to fit into the Trailer Park’s culture: positive, courageous, proactive, self-starting, team player and a doer spirit