Asst Manager, Marketing Strategy
The Walt Disney Studios
Burbank, CAThis was removed by the employer on 7/10/2017 9:54:00 PM PST
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Full Time Job
Our business is responsible for marketing strategy, creative content, creative advertising, research, media, digital marketing/Social Media, CRM/DMR, publicity and synergy of every movie move released theatrically and all in home franchises across the Walt Disney Studios - Disney/Pixar, Disney Live Action, Marvel, Lucasfilm, Disney Animation, and Disneynature. We are responsible for all marketing strategy and marketing plans across all windows following theatrical.
Responsibilities
• In partnership with Marketing Lead, initiate and support aspects of marketing strategy, positioning, campaign timing and ensure all day-to-day campaign elements align with overarching campaign strategy.
• Generate and maintain key campaign strategy documents and presentations for updates to various internal and external groups (filmmakers, cross campaign kick offs, marketing meets, weekly department meetings, updates to Product teams, etc).
• Ensure integration and consistent messaging and tie ins across all marketing departments and activities in a given period – threading marketing messaging across platforms.
• Maintain key documents to serve as the communications platform to increase alignment and understanding of campaign activities. From developing marketing milestones, to creating filmmaker presentations, to maintaining updated status document son the campaign, these communication devices are critical to higher level functioning of the team.
• Pro-actively generate big picture thinking and seek out innovative approaches to campaigns across teams.
• Manage the creative deadlines and coordinate debuts across platforms, requiring detailed project management.
• Facilitate and ensure all necessary approvals on marketing elements – including legal clearances and product team. With the ability to champion marketing executions and obtain buy-in from key stakeholders.
• Maintain current status of all campaign materials/initiatives across departments, responsible for sharing information with the wider marketing team.
• Seek, identify and execute process and communication improvements to align the various divisions within marketing and product behind a focused strategy of our films, identify areas of improvement and work with teams to be more efficient.
Basic Qualifications
• Prior experience in entertainment related film, in home preferred.
• Digital experience
• High level capacity to be a strong communicator, collaborate and influencer across teams.
• Self-starter with strong interpersonal skills
• Ability to communicate ideas in a fast-paced creative environment.
Other Related Requirements
• Candidate MUST be able to work effectively in a highly matrix organization.
• Candidate MUST have creative sensibilities
• Candidate MUST thrive in working in an extremely fast paced environment.
• Candidate MUST be courageous and willing to speak up and share opinions.
• Candidate MUST be collaborative.
• Candidate MUST have strong attention to detail.
• Candidate MUST demonstrate the ability to be proactive and resourceful.
• Candidate MUST be able to juggle many different projects in various degrees of completion at the same time.
Required Education
• Bachelor's degree minimum.
Additional Information:
This position is with BVHE, Inc., an equal opportunity employer