Digital Media & Marketing Supervisor
The Walt Disney Company
London, UKThis was removed by the employer on 8/23/2017 8:58:00 AM PST
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Full Time Job
We are seeking a Digital Media & Marketing Supervisor to join the Studios team on a permanent basis in the Hammersmith Head office.
The successful candidate will have responsibility for the definition and implementation of media and marketing strategies in the UK whilst providing strategic support for EMEA when required.
The Digital Supervisor will work across the Disney Pixar & Marvel studio brands.
The overriding objective of this role is to co-ordinate the development of digital media campaigns (both brand and performance led) working closely with the incumbent media agency and its wider group of agencies when relevant. The Digital Supervisor will identify opportunities to build and leverage forward facing relationships with media partners that will allow Disney to harness the use of greater insights and data share.
Driving more efficient and effective digital media and marketing strategies is a core objective of the role.
Responsibilities:
• To work with the digital marketing team and media & insights team to deliver Digital Marketing strategies for all studio titles.
• Manage day-to-day digital media campaign activations and assist the Digital Marketing Director in the gradual evolution towards sales conversion rather than pure awareness building / traffic driving, in order to deliver clear financial ROI.
• Measure and report performance of all digital marketing campaigns against defined and agreed KPIs. Focus on informing forward campaign planning and sharing insight with the wider UK marketing function.
• Work closely with UK Marketing Managers and Trade Marketing team to ensure digital and trade strategy and activations are fully aligned to one another and also to overarching business needs.
• Evaluate end-to-end customer experience across multiple channels and customer touch points using multiple analytics tools and data sources.
• Keep up-to-date with the latest trends and best practices in online marketing and measurement
• Coordinate with the TWDC social team, taking an active role in driving social strategies across the breadth of owned channels (Facebook, Twitter, YouTube etc) where there is Studios investment.
• Support the creation and management of social and digital media assets for use on all campaigns.
• Build unified lifecycle strategies and guidelines for both Theatrical and Home Entertainment campaigns
• Assisting UK/EMEA Digital Marketing leads with Digital budget allocations and agency selection/briefings.
• Follow trends and social media advancements and share relevant examples with wider Studio teams and EMEA markets.
• Reports to Digital Marketing Director WDSMP UK/EMEA
• Dotted line into Brand Lead
Skills
and Experience:
• Success in a consumer facing Media/Marketing role within a professional organisation ie major media agency / publisher
• Minimum of 3-5 years' experience working in Digital Media & Marketing
• Digital Specific Experience:
• Programmatic/Performance driven campaign planning/activation
• Working knowledge of ad serving tools (e.g., DoubleClick, Atlas etc…)
• Knowledge of website analytics tools (e.g., Google Analytics, Omniture, Webtrends)
• Social Media Marketing
• SEM
• PPC
• Strong numerical analysis and interpretation skills
• Proven ability to think strategically & creatively
• Extensive knowledge of digital media, products and the entertainment industry (Film/Studios PR/Marketing planning an advantage)
• Strong presentation skills
If you join The Walt Disney Company, you'll be surrounded by a team of collaborators and achievers. Experience a wealth of opportunities to work with and learn about other businesses in an inclusive environment that fosters creativity, innovation and team spirit. We bring together teams from diverse backgrounds and cultures to help create experiences that have mass appeal across all ages.
Apply now!
Right to work
Please note that all of our UK based roles require you to have the existing right to work in the UK.