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Account Executive, Fashion + Beauty Division
The Dana Agency
Miami, FL
Uh oh, this posting was removed on 10/26/2015 9:06:00 AM PST
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Full Time Job
Job Description: We are currently seeking a dynamic and highly motivated Account Executive for our Miami office. Ideal candidates will have 2+ years of public relations experience working in Fashion, Beauty and Consumer PR. We're seeking a self-starter with strong media contacts across broadcast, print, radio and online, with exceptional writing skills. Promising candidates will have a proven track record of pitching and securing media placements in fashion, beauty, lifestyle, and trade publications. The candidate will serve as a primary day-to-day client contact for multiple accounts. We are looking for someone who is a creative, aggressive go-getter who is looking to join a positive, close-knit team.
PRIMARY RESPONSIBILITIES
Client
• Work with client on tactical issues
• Participate in client meetings and presentations
• Provide basic client counsel
• Conduct and manage the flow of research necessary to analyze client issues
Media
• Be detail oriented and able to multitask in a well-organized manner.
• Develop and distribute press releases.
• Monitor media outlets for coverage of client news and competitor developments
• Research and pitch ideas to target media.
• Generate story ideas and topic angles
• Understand industry issues that directly and indirectly affect the client
• Help to coordinate all necessary materials for presentations, meetings or conference calls.
• Manage and fulfill sample requests for media, stylists and product placement.
• Act as main contact for client communication.
• Develop and execute celebrity seeding opportunities for clients.
Writing
• Develop proposals, releases and other press materials
• Proof and edit client related documents as needed
• Compose basic media plans and contribute to plan development processes
Team Participation
• Serve as a role model to team members
• Actively participate in agency development and assist with new business
• Balance workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines
• Continually communicate with manager
• Delegate work to interns (as needed)
• Talk intelligently about agency at internal and external meeting and industry functions
• Attend agency staff meetings and group meetings
Requirements:
• Bachelor's degree in public relations, marketing, communications or related field
• 2+ years PR experience in Beauty & Fashion and/or Consumer PR
• Ability to work well in a team environment and execute programs
• Superior time management and organization skills; capable of juggling multiple projects
• Attention to detail and quality control of ideas, client correspondence, plans and press materials
• Strong relationships with key media contacts across all mediums (Print, Radio, TV, and Online)
• Proven successes in both traditional and digital PR channels
• Excellent communication & presentation skills
• Ability to meet deadlines
• Experience in marketing and special events
We offer a great workplace, culture, competitive salary and more.
Additional Information
Company Overview: The Dana Agency specializes in branding strategy for a wide array of national and regional brands spanning the fashion/beauty, culinary/hospitality, health/wellness, entertainment, real estate, non-profit and ''green'' industries. We have a proven track record of cutting through media clutter by using a blend of new and traditional media and buzz-building tactics. We have a long legacy of top notch national, regional and trade placements, garnering credibility through visibility. We have strong, long-lasting relationships with media. So strong, in fact, that most of our new business referrals come from editors and reporters who trust us with their stories. We have curated and produced hundreds of events from start to finish, ranging from major launch parties to intimate editor luncheons. We have the capabilities to design and create any type of event and, perhaps more importantly, the visionary ideas to set client events apart from the clutter.
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Marketing Category
Search for Account Executive, Fashion + Beauty Division jobs in Miami-FL
Full Time Job
Job Description: We are currently seeking a dynamic and highly motivated Account Executive for our Miami office. Ideal candidates will have 2+ years of public relations experience working in Fashion, Beauty and Consumer PR. We're seeking a self-starter with strong media contacts across broadcast, print, radio and online, with exceptional writing skills. Promising candidates will have a proven track record of pitching and securing media placements in fashion, beauty, lifestyle, and trade publications. The candidate will serve as a primary day-to-day client contact for multiple accounts. We are looking for someone who is a creative, aggressive go-getter who is looking to join a positive, close-knit team.
PRIMARY RESPONSIBILITIES
Client
• Work with client on tactical issues
• Participate in client meetings and presentations
• Provide basic client counsel
• Conduct and manage the flow of research necessary to analyze client issues
Media
• Be detail oriented and able to multitask in a well-organized manner.
• Develop and distribute press releases.
• Monitor media outlets for coverage of client news and competitor developments
• Research and pitch ideas to target media.
• Generate story ideas and topic angles
• Understand industry issues that directly and indirectly affect the client
• Help to coordinate all necessary materials for presentations, meetings or conference calls.
• Manage and fulfill sample requests for media, stylists and product placement.
• Act as main contact for client communication.
• Develop and execute celebrity seeding opportunities for clients.
Writing
• Develop proposals, releases and other press materials
• Proof and edit client related documents as needed
• Compose basic media plans and contribute to plan development processes
Team Participation
• Serve as a role model to team members
• Actively participate in agency development and assist with new business
• Balance workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines
• Continually communicate with manager
• Delegate work to interns (as needed)
• Talk intelligently about agency at internal and external meeting and industry functions
• Attend agency staff meetings and group meetings
Requirements:
• Bachelor's degree in public relations, marketing, communications or related field
• 2+ years PR experience in Beauty & Fashion and/or Consumer PR
• Ability to work well in a team environment and execute programs
• Superior time management and organization skills; capable of juggling multiple projects
• Attention to detail and quality control of ideas, client correspondence, plans and press materials
• Strong relationships with key media contacts across all mediums (Print, Radio, TV, and Online)
• Proven successes in both traditional and digital PR channels
• Excellent communication & presentation skills
• Ability to meet deadlines
• Experience in marketing and special events
We offer a great workplace, culture, competitive salary and more.
Additional Information
Company Overview: The Dana Agency specializes in branding strategy for a wide array of national and regional brands spanning the fashion/beauty, culinary/hospitality, health/wellness, entertainment, real estate, non-profit and ''green'' industries. We have a proven track record of cutting through media clutter by using a blend of new and traditional media and buzz-building tactics. We have a long legacy of top notch national, regional and trade placements, garnering credibility through visibility. We have strong, long-lasting relationships with media. So strong, in fact, that most of our new business referrals come from editors and reporters who trust us with their stories. We have curated and produced hundreds of events from start to finish, ranging from major launch parties to intimate editor luncheons. We have the capabilities to design and create any type of event and, perhaps more importantly, the visionary ideas to set client events apart from the clutter.
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