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Promotions Manager
The Adrienne Arsht Center
Miami, FL
Uh oh, this posting was removed on 7/6/2015 9:06:00 AM PST
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The Adrienne Arsht Center for the Performing Arts of Miami-Dade County is seeking an experienced, dynamic Promotions Manager to drive awareness in support of the institution's performances, programming and infrastructure and participate as a key member of the marketing management team.
Reporting to the Director of Marketing, this position is responsible for a variety of tasks including, development of new partnerships, relationships, and new audiences while increasing Center awareness. The PM will strategize, create, coordinate and execute promotional plans for show and institutional efforts through events, fairs, festivals, conferences, partnerships and networking opportunities. A high degree of organization, project management, coordination, collaboration, and attention to detail is required to carry out the responsibilities of this position.
Immediate Priorities
The Promotions Manager's immediate priorities are to:
• In Collaboration with the Directors of Marketing and programming team create and drive a vibrant show related promotion campaign; overseeing its implementation and success;
• In collaboration with the Directors of Marketing offer promotion solutions to signature series/program and performance based on needs.
• Position the Center with promotional opportunities.
Responsibilities:
Counted among the responsibilities of the Promotions Manager will be to:
• Create and execute a promotional plan including multiple ideas for grassroots efforts, media promotions, and press stunts for Arsht Center engagements;
• Implement a system to determine which promotional opportunities should be executed based on potential exposure, ROI, partnerships, etc.
• Develop relationships with regional contacts of national chains/brands to generate awareness for the Arsht Center and its programming.
• Manage production and distribution of promotional materials, including flyers, posters, point of purchase, display and presentation materials as well as promotional giveaways;
• Maintain and manage an in-house distribution plan for all marketing materials and brochures;
• Strategize and execute distribution plan of promotional materials (with the exception of direct mail) at fairs, festivals, restaurants, hotels, stores, libraries, Port of Miami, and other partner locations with an aim for monthly growth of distribution locations;
• Manage ancillary activities and events related to performance including related promotional activities at the Center's signature Family Fest event;
• Leverage events and promotions to collect attendee data, towards building the Arsht Center database; coordinate time-efficient data entry of collected information;
• Liaise with various Chambers of Commerce, attend selected events in representation of the Center; coordinate with the Director of Marketing for additional staff assistance; coordinate with the development and group sales departments for shared approach, shared resources, and synergy opportunities;
• Leverage, coordinate, and manage street team schedule and volunteers to assist in event execution;
• Spearhead selected initiatives into niche markets that require non-traditional, grassroots marketing;
• Coordinate with Marketing Director and/or media-buyer to supplement media agreements promotional initiatives, execute on-site media promotions, and ticket giveaways;
• Coordinate with the e- Marketing Manager for online elements of promotions;
• Assist Creative Services Coordinator, when needed, with list trades, and requests for project proposals and bids;
• Manage promotional trades with partner venues like American Airlines Arena and other PACs;
• Coordinate with Marketing Director for approval of all budgets and expenses prior to expenditures; track all expenses related to all promotional activities, execute timely submittal of receipts and documentation for settlement;
• Analyze and report campaign data, promo code reports, and manage set up of promo codes using Tessitura.
• Conduct outreach and build new relationships with schools.
• Manage the Arsht Center's UTIX program, which offers discounted tickets to college students.
• Purchase and distribution of Arsht Center promotional logo items;
• Coordinate fulfillment, delivery/pickup of institutional and show promotional comp ticket requests and maintains a running spreadsheet;
• Contribute to promo code construction, set up, and tracking;
• Serve as the lead for institutional campaigns, including but not limited to the Box Office Opening and Holiday campaigns.
• Perform other duties as assigned by the Marketing Director.
Ideal Experience:
• Bachelor's degree or equivalent in promotions or related field.
• Three or more years of experience and demonstrated success in promotion of the performing arts or related field.
• Strong writing skills; strong communication skills.
• Excellent written and verbal skills.
• Superb interpersonal skills.
• Extremely organized, have great attention to detail and excellent follow-through skills.
• Ability to work in a fast-paced environment.
• Exemplary attention to detail and multi-task with minimal supervision.
• Knowledge of project management software, database and list management tools.
• Ability to work a non-traditional work schedule that may include nights, weekends and holidays.
• Fluent in Spanish.
• Promotions experience in the Miami market a plus.
• Good with numbers and understands how to work within a budget.
Personal Characteristics
The Promotions Manager should be:
• A big-picture thinker with a belief in and commitment to the mission of the Adrienne Arsht Center and the performing arts; who by example and with integrity sets and meets high standards of expectation and excellence introspectively and with others;
• Resolute yet diplomatic; firm yet respectful of other's concerns; flexible and creative in finding alternative solutions to challenges;
• Skilled at listening; charismatic at communication with the ability to build trusting relationships with individuals and groups in this diverse community;
• A coach and mentor dedicated to sharing success.
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Marketing Category
Search for Promotions Manager jobs in Miami-FL
The Adrienne Arsht Center for the Performing Arts of Miami-Dade County is seeking an experienced, dynamic Promotions Manager to drive awareness in support of the institution's performances, programming and infrastructure and participate as a key member of the marketing management team.
Reporting to the Director of Marketing, this position is responsible for a variety of tasks including, development of new partnerships, relationships, and new audiences while increasing Center awareness. The PM will strategize, create, coordinate and execute promotional plans for show and institutional efforts through events, fairs, festivals, conferences, partnerships and networking opportunities. A high degree of organization, project management, coordination, collaboration, and attention to detail is required to carry out the responsibilities of this position.
Immediate Priorities
The Promotions Manager's immediate priorities are to:
• In Collaboration with the Directors of Marketing and programming team create and drive a vibrant show related promotion campaign; overseeing its implementation and success;
• In collaboration with the Directors of Marketing offer promotion solutions to signature series/program and performance based on needs.
• Position the Center with promotional opportunities.
Responsibilities:
Counted among the responsibilities of the Promotions Manager will be to:
• Create and execute a promotional plan including multiple ideas for grassroots efforts, media promotions, and press stunts for Arsht Center engagements;
• Implement a system to determine which promotional opportunities should be executed based on potential exposure, ROI, partnerships, etc.
• Develop relationships with regional contacts of national chains/brands to generate awareness for the Arsht Center and its programming.
• Manage production and distribution of promotional materials, including flyers, posters, point of purchase, display and presentation materials as well as promotional giveaways;
• Maintain and manage an in-house distribution plan for all marketing materials and brochures;
• Strategize and execute distribution plan of promotional materials (with the exception of direct mail) at fairs, festivals, restaurants, hotels, stores, libraries, Port of Miami, and other partner locations with an aim for monthly growth of distribution locations;
• Manage ancillary activities and events related to performance including related promotional activities at the Center's signature Family Fest event;
• Leverage events and promotions to collect attendee data, towards building the Arsht Center database; coordinate time-efficient data entry of collected information;
• Liaise with various Chambers of Commerce, attend selected events in representation of the Center; coordinate with the Director of Marketing for additional staff assistance; coordinate with the development and group sales departments for shared approach, shared resources, and synergy opportunities;
• Leverage, coordinate, and manage street team schedule and volunteers to assist in event execution;
• Spearhead selected initiatives into niche markets that require non-traditional, grassroots marketing;
• Coordinate with Marketing Director and/or media-buyer to supplement media agreements promotional initiatives, execute on-site media promotions, and ticket giveaways;
• Coordinate with the e- Marketing Manager for online elements of promotions;
• Assist Creative Services Coordinator, when needed, with list trades, and requests for project proposals and bids;
• Manage promotional trades with partner venues like American Airlines Arena and other PACs;
• Coordinate with Marketing Director for approval of all budgets and expenses prior to expenditures; track all expenses related to all promotional activities, execute timely submittal of receipts and documentation for settlement;
• Analyze and report campaign data, promo code reports, and manage set up of promo codes using Tessitura.
• Conduct outreach and build new relationships with schools.
• Manage the Arsht Center's UTIX program, which offers discounted tickets to college students.
• Purchase and distribution of Arsht Center promotional logo items;
• Coordinate fulfillment, delivery/pickup of institutional and show promotional comp ticket requests and maintains a running spreadsheet;
• Contribute to promo code construction, set up, and tracking;
• Serve as the lead for institutional campaigns, including but not limited to the Box Office Opening and Holiday campaigns.
• Perform other duties as assigned by the Marketing Director.
Ideal Experience:
• Bachelor's degree or equivalent in promotions or related field.
• Three or more years of experience and demonstrated success in promotion of the performing arts or related field.
• Strong writing skills; strong communication skills.
• Excellent written and verbal skills.
• Superb interpersonal skills.
• Extremely organized, have great attention to detail and excellent follow-through skills.
• Ability to work in a fast-paced environment.
• Exemplary attention to detail and multi-task with minimal supervision.
• Knowledge of project management software, database and list management tools.
• Ability to work a non-traditional work schedule that may include nights, weekends and holidays.
• Fluent in Spanish.
• Promotions experience in the Miami market a plus.
• Good with numbers and understands how to work within a budget.
Personal Characteristics
The Promotions Manager should be:
• A big-picture thinker with a belief in and commitment to the mission of the Adrienne Arsht Center and the performing arts; who by example and with integrity sets and meets high standards of expectation and excellence introspectively and with others;
• Resolute yet diplomatic; firm yet respectful of other's concerns; flexible and creative in finding alternative solutions to challenges;
• Skilled at listening; charismatic at communication with the ability to build trusting relationships with individuals and groups in this diverse community;
• A coach and mentor dedicated to sharing success.
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