Social Media Manager, YouTube
Tastemade
Santa Monica, CAThis was removed by the employer on 6/27/2016 2:14:00 PM PST
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Full Time Job
Tastemade is looking for a Social Media Manager to support our mission on YouTube and move people to create great food and travel experiences for themselves and their communities. The ideal candidate will have a background in social media, a deep understanding of YouTube, and proven ability to launch and amplify millennial entertainment and lifestyle brands.
Who you are:
• A creative storyteller who understands how to connect with social audiences on YouTube using great copy, video and interactions.
• A great writer who is able to inhabit the voice, tone and character of your channel, interacting with members and the global conversation.
• An investigator who uses data and analysis to determine what tactics are inspiring members.
• An experimenter who is constantly looking for new ways to surprise, delight and inspire viewers.
What you'll do:
• Utilize content from our studio, partners & UGC (user-generated content)
• Build and amplify a consistent brand and channel voice
• Distribute the best content and conversations on Tastemade's YouTube channel
• Develop and maintain a weekly posting schedule for YouTube in coordination with other Tastemade channels
• Write engaging copy for social posts, content titles & descriptions and post content to YouTube
• Develop daily, weekly, monthly and seasonal story campaigns and beats
• Develop channel appropriate content and campaigns to support editorial calendar and network shows
• Report actionable insights and KPI's on a weekly basis
• Assist in developing and maintaining channel voice & tone and best practices
• Monitor and report trends in social media and channel topics
• Help plan and develop strategy that you'll implement
• Support the development of a network editorial content calendar
What you'll bring:
• 4 years experience managing multiple social media channels including YouTube, preferably for a large-scale, millennial audience of an entertainment or lifestyle brand
• Proven ability to engage, connect and build an audience across multiple channels
• Ability to interpret analytics, communicate results and formulate strategy
• A passion for Tastemade and a positive, upbeat attitude!
Ready to apply? Remember to include links so we can see your work!
Perks:
• Competitive salary
• Stock options
• Flexible vacation days and 11 Paid Holidays
• Medical, Dental, Vision, LTD, Life EAP and 401K benefits
• Apple iMac, MacBook or equivalent hardware
• Colleagues who are fellow food & travel lovers!