Sales Marketing Director
Tastemade
New York, NYThis was removed by the employer on 10/27/2017 9:14:00 AM PST
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Full Time Job
The Sales Marketing Director will manage the strategy, development and execution of all trade/sales marketing functions for the company across all Tastemade verticals, platforms and products; This individual will report directly to the Head of Global Brand Strategy and work closely with the Research Director and Tastemade's senior leadership team.
The ideal candidate has a successful track record of building, growing and amplifying beloved media networks and/or brands. They should have the ability to leverage a variety of research and data to inform decision making and should have strong experience and knowledge of the brand and agency ecosystem.
What You'll Do:
• Drive overall awareness and love for the Tastemade brand among the global marketing community.
• Develop and manage the annual strategy and execution for Tastemade around key marketing events globally including Cannes, CES and others.
• Manage all external partners and vendors around key annual activations.
• Create and manage a sustainable marketing communications strategy for clients.
• Develop the content and programming strategy for Tastemade's B2B channels.
• Work closely with the communications team to guide messaging and PR strategy around key initiatives while protecting and ensuring brand voice is maintained.
• Work closely with key stakeholders across the organization to ensure all voices are heard and all priorities are met.
• Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market and customers internally.
• Proactively develop client-targeted materials and activations that keep Tastemade top of mind for clients.
• Demonstrate thought leadership as a representative of the Tastemade brand
What you'll bring:
• 7-10 years of relevant experience in Trade/Sales Marketing, B2B Marketing and/or Consumer Marketing.
• A strong knowledge and understanding of consumer insights and data.
• Proficiency crafting, solution-driven stories that can be easily communicated.
• The ability to manages multiple projects in a fast paced, ever-changing environment.
• A self-starter that proactively seeks opportunities to leverage.
• Strong verbal and written communications skills.
• Strong business and personal ethics.
• An undergraduate degree.
• Experiential marketing and/or public relations experience a plus.
Perks of the job:
• Competitive salary
• Stock options
• Flexible vacation days and paid holidays
• Medical, Dental, Vision, LTD, Life EAP and 401K benefits
• Apple iMac, MacBook Pro, or equivalent hardware
• Catered lunches, unlimited snacks and drinks
• Cell phone allowances
• Colleagues that are fellow foodies!