Conference Public Relations Coordinator
South By Southwest
Austin, TXThis was removed by the employer on 10/11/2016 8:18:00 AM PST
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Full Time Job
Role Description
The primary function of the Conference PR Coordinator is to manage all aspects of day-to-day year-round media relations for the SXSW Conference and contribute to the overarching SXSW messaging and strategy. Leading up to and during the Festival, the PR Coordinator will manage a team of volunteers, seasonal staff and PR firms to successfully execute the event. Liaise with Film and Music Festival press reps daily on all aspects publicity.
Job Type
Full-time
Department
Communications
Basic Duties
• Contribute daily to setting press goals and strategy
• Review and comment on all press releases issued by the company.
• Draft and issue press releases for Conference programs and awards
• Manage Press Accreditation for Interactive and Platinum in concert with PR Dept
Build out the PR Team with unified goals and objectives as well as codified language and coordinated efforts, a team effort throughout
• Develop, maintain, and expand SXSW relationships with the media, with a particular focus on high-value ''Platinum'' media that covers the full spectrum of SXSW and equally as importantly key National, Culture and Tech media of import to us and our core constituencies.
• Service interview and appearances requests for Conference team members
• Maintain and improve relationships with publicists, brand reps from Media companies and other core constituencies where PR intersects
• Liaise with the Sales, Web Content, Social Marketing, Publications, Art, Housing, Tech, Planning, A/V and Programming teams where our groups, departments, and teams intersect
• Track and analyze earned media, select pull quotes and photography
• Contribute to the programming process of the Conference content as it relates to earned media
• Recruit and negotiate with publicity firm
• Leverage seasonal staff, valued volunteers and interns in concert with other press reps
• Oversee the execution of Conference earned media, inclusive of prioritizing interviewees, photography, video, talent management, and liaising with production, planning and other departments
• Schedule and oversee interview rooms made available to Conference talent
• Service on-site media requests
• Liaise with publicists, speakers and brands
• Participate, when possible in command center monitoring and rapid response duties
• MUST BE AVAILABLE FOR THE DURATION OF THE SXSW EVENT – various duties assigned on site.
Qualifications
• Bachelor's degree from an accredited university
• Minimum three (3) years' experience in PR
• Experience in high-level special events and conferences preferred
Desired Skills
• Strategic and creative thinker
• Strong writing skills
• Deep knowledge of and relationships with news, tech and culture media, and trends
• Filemaker pro, Google products proficient