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Executive Director, Consumer Marketing - Crackle
Sony Pictures Entertainment
Culver City, CA
Uh oh, this posting was removed on 1/26/2015 9:08:00 AM PST
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Search for Executive Director, Consumer Marketing - Crackle jobs in Culver City-CA
Description
Want to help shape the future of entertainment?
Crackle, a unit of Sony Pictures Television, is shaking up the entertainment world by offering blockbuster Hollywood movies, TV shows and original series and films for free on every platform for the world's connected audience. With 43 million+ viewers across 22 countries, Crackle is bringing Action, Comedy, Crime, Horror and Sci-fi favorites to all screens with no hassles. Originals are big part of what we do including breakout series like the Emmy® nominated Comedians in Cars Getting Coffee starring Jerry Seinfeld, Sports Jeopardy with Emmy® award-winning sportscaster Dan Patrick, the psychological thriller Chosen, starring Chad Michael Murray; and the first ever made for digital movie Extraction, starring Danny Glover. Crackle is always freely accessible on every screen, with no subscription required. It's an exciting time to be at Crackle as we continue to push the envelope with new programming, new platforms and products to take the service to another level. Some of our buzz-worthy upcoming originals include feature films Dead Rising: Watchtower, based on the hit Capcom videogame; international techno-thriller Throwaways, produced by Jeremy Renner; and Joe Dirt 2 starring David Spade. Are you ready to dive in and join a world-class team on the Sony Pictures lot in Culver City?
Qualifications
We're looking for a one-of-a-kind Marketing Rockstar who…
Has developed and managed national marketing campaigns for best-in-class entertainment franchises that garnered major buzz and demand leading up to the premiere and afterwards.
Has developed breakthrough, out-of-the box, viral, press-garnering and award winning marketing promotions.
Knows how to develop a unique and compelling positioning for new tentpole programs and franchises amidst a crowded marketplace and has the portfolio to back it up.
Has worked closely with creative departments and agencies on multi-platform campaigns including digital, TV, social and OOH. Has deep experience providing direction and feedback on promo spots, social media creative, trailers and key art.
Is a veteran with media and marketing analytics and how to use insights to test and optimize programs.
Can skillfully oversee and project-manage multiple franchise launches per year, often simultaneously.
Has a deep understanding of brand marketing and can help launch epic brand marketing campaigns.
Knows media planning inside and out and can manage multi-million dollar media budgets in conjunction with a leading media agency.
Is a digital native who loves technology, is using the latest apps, knows the newest streaming devices and is thirsty for what's next in the ever-changing tech sphere.
Has a deep passion for TV, Movies and streaming entertainment.
Has 10+ years of experience working at a TV or Digital Network Marketing Department including 5 years management experience.
Knows how to report into a VP of Marketing while managing a team of direct reports and multiple agencies.
Has a Bachelors Degree in relevant field (MBA is a bonus).
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Executive Positions Category
Browse the Marketing Category
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Search for Executive Director, Consumer Marketing - Crackle jobs in Culver City-CA
Description
Want to help shape the future of entertainment?
Crackle, a unit of Sony Pictures Television, is shaking up the entertainment world by offering blockbuster Hollywood movies, TV shows and original series and films for free on every platform for the world's connected audience. With 43 million+ viewers across 22 countries, Crackle is bringing Action, Comedy, Crime, Horror and Sci-fi favorites to all screens with no hassles. Originals are big part of what we do including breakout series like the Emmy® nominated Comedians in Cars Getting Coffee starring Jerry Seinfeld, Sports Jeopardy with Emmy® award-winning sportscaster Dan Patrick, the psychological thriller Chosen, starring Chad Michael Murray; and the first ever made for digital movie Extraction, starring Danny Glover. Crackle is always freely accessible on every screen, with no subscription required. It's an exciting time to be at Crackle as we continue to push the envelope with new programming, new platforms and products to take the service to another level. Some of our buzz-worthy upcoming originals include feature films Dead Rising: Watchtower, based on the hit Capcom videogame; international techno-thriller Throwaways, produced by Jeremy Renner; and Joe Dirt 2 starring David Spade. Are you ready to dive in and join a world-class team on the Sony Pictures lot in Culver City?
Qualifications
We're looking for a one-of-a-kind Marketing Rockstar who…
Has developed and managed national marketing campaigns for best-in-class entertainment franchises that garnered major buzz and demand leading up to the premiere and afterwards.
Has developed breakthrough, out-of-the box, viral, press-garnering and award winning marketing promotions.
Knows how to develop a unique and compelling positioning for new tentpole programs and franchises amidst a crowded marketplace and has the portfolio to back it up.
Has worked closely with creative departments and agencies on multi-platform campaigns including digital, TV, social and OOH. Has deep experience providing direction and feedback on promo spots, social media creative, trailers and key art.
Is a veteran with media and marketing analytics and how to use insights to test and optimize programs.
Can skillfully oversee and project-manage multiple franchise launches per year, often simultaneously.
Has a deep understanding of brand marketing and can help launch epic brand marketing campaigns.
Knows media planning inside and out and can manage multi-million dollar media budgets in conjunction with a leading media agency.
Is a digital native who loves technology, is using the latest apps, knows the newest streaming devices and is thirsty for what's next in the ever-changing tech sphere.
Has a deep passion for TV, Movies and streaming entertainment.
Has 10+ years of experience working at a TV or Digital Network Marketing Department including 5 years management experience.
Knows how to report into a VP of Marketing while managing a team of direct reports and multiple agencies.
Has a Bachelors Degree in relevant field (MBA is a bonus).
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