Manager, People Based Digital Marketing - Motion Picture Group
Sony Pictures
Culver City, CAThis was removed by the employer on 9/25/2017 8:23:00 AM PST
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Full Time Job
Manager, People Based Digital Marketing - Motion Picture Group
The Manager, People Based Digital Marketing will be responsible for leading the execution and evolution of Sony Pictures data-driven marketing roadmap that leverages consumer insights and emerging digital technologies to drive engagement and growth.
The role will require the management over a number of different people/data focused work-streams that are currently underway within Sony, Sony's Media/Analytics agency, and other 3rd party operations. This includes vision and thought-leadership over the greater Sony Pictures People Based Marketing initiative, the implementation and operation of SalesForce DMP, Audience Capture and Messaging strategies (CRM), and other operational items that include marketing cloud consideration and media tagging solutions.
The expectation for the Manager is that he/she will be a self-starter who can ambitiously take the lead and manage a diverse list of duties within the evolving digital landscape. He/She will provide operational support the VP of Digital Marketing in an effort to streamline communication and strategize for the future of the business.
Responsibilities:
People Based Marketing Strategy: Individual to manage PBM strategies between Sony Groups and Agencies. This requires the management of day to day operations (agenda, meeting follow ups, deliverables,etc) implementation, and communication of results to the overall committee
Audience Capture and Communication (CRM): Work closely with email marketing team to transfer audiences from site to database. Individual will also be tasked with establishing and managing top level communication strategy with new/existing customers
DMP Implementation: Individual will manage the implementation of Salesforce DMP and manage complex communication between different Sony groups and agencies. Will also be tasked with educating marketing team on insights, developments and progress
Marketing Cloud Management: Work closely with internal Sony groups to assist in implementing new technologies that can better reach Sony first party audience segments
Attribution Considerations Evaluation of different attribution models which include purchase, proximity, etc
AdTech/MarTech Strategy/Implementation: Includes media tagging, CRM onboarding, Ad Serving, other AdTech solutions that can provide additional signals to help create a complete view of the customer.
Requirements (Knowledge/Skills/Ability):
• Bachelor's Degree
• 3-5 years experience
Knowledge of:
• The digital media/marketing landscape – with a focus on addressable platforms
• Direct response marketing tactics and strategies
• Big data and advertising technology, including 3rd party ad-serving and tag management solutions, data management platforms, and audience buying platforms
• Inner-workings of a Digital Media/Analytics agency
• Digital Reporting Tools including ComScore, Datorama, Tableau, DoubleClick, NetRatings Suite, Facebook Insights, Google/YouTube Analytic
Skill In:
• Organization and Project Management
• Communication
• Implementation of MarTech / AdTech platforms
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google Docs
Ability To:
• Manage multiple projects, set priorities, and meet deadlines in a very fast-paced ever changing environment
• Think creatively to support projects and initiatives with little direction
• Analyze and apply data to improve results
• Work collaboratively in a team environment
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
* Sony Pictures - CA - Culver City Area & Studios