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Director of Marketing, Sales, and Licensing
Smithsonian Folkways Recordings
Washington, DC
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POSITION DESCRIPTION
Smithsonian Folkways Recordings Director Marketing, Sales, and Licensing.
Series and Grade: IS-1010, GRADE 12
Introduction.
This position is responsible for directing all Marketing, Sales, and Licensing operations for Smithsonian Folkways Recordings, an internationally prominent nonprofit record label with highly recognizable branding, located within the Center for Folklife and Cultural Heritage at Smithsonian Institution. The incumbent develops marketing strategies, oversees national and international marketing campaigns for all Smithsonian Folkways products,directs the label's physical and digital sales operations both internally and externally, directs licensing-out of audio content, and advises the Director/Curator on the development of new products and on a wide range of policy issues. Responsibilities arc within broadly assigned areas of marketing, sales, licensing, and public education, and they require a high level of expertise in the present day realities of the music industry and in independent planning and implementation of programs, campaigns, studies, and special products.
Major Duties
Working with a wide cultural and stylistic range of audio products, markets Smithsonian
Folkways Recordings on audio formats, video formats, and other media to mainstream,
niche (e.g. children's), and alternative markets, based on expert knowledge of online and
physical sales. Creates and implements marketing strategies for the catalogue based on
appropriate targeted audiences and within fixed budget limitations. Working independently,
originates and executes publicity, promotions, and sales campaigns in the United States,
Canada, Europe, Australia, Asia, and other territories worldwide. In concert with the
Director/Curator and Associate Director, identifies and cultivates new sales
territories, distributors and licensing opportunities.
Operating within broadly defined program priorities,strategies, and goals, provides
administrative direction for marketing assistants, sales representative, licensing manager,
contracted national distributor, public relations firm, radio promotions groups, special
events and special project person(s), and other contractors in the area of marketing,
including (web) designers, writers, and printers.
As part of the management team for Smithsonian Folkways Recordings, along with the
Associate Director (Production and Acquisitions), Financial OperationsManager,
Production Manager, and Audio Engineer and Production Supervisor, provides expert
advice to Director/Curator concerning all aspects of policy concerning marketing, product
development, production process, manufacturing, royalty payment, budget priorities,
internet strategies, and business plan development.
Monitors sales performance of all products?evaluating their success in the marketplace
and the effectiveness of marketing campaigns employed. Provides Director with selected
sales analysis data pertinent to ongoing policy development and evaluation and to new
product development.
Develops and supervises design and production of col lateral marketing and merchandising
materials.
Oversees delivery and usage of point-of-purchase materials and monitors results.
Prepares advertising copy, coordinates designs with designers, and proofreads advertisements
for Smithsonian FolkwaysRecordings. Negotiates and contracts with selected journals and
websites for advertising space, coordinating the production of the advertisements and their
arrival in a timely fashion.
Negotiates design fees and contracts. Supervises design and
production of marketing materials. Researches and obtains graphic elements for design,
negotiating fees and contracting with photographers and others. Approves advertisements for
Smithsonian Folkways Recordings. Reviews demographics related to periodicals and websites,
determining best use of resources and widest reach to audiences. Monitors effect of
advertisements on sales of recordings. Assures proper use of Smithsonian name and logo in
design.
Supervises software programming related to marketing, sales and licensing, and
contributes contacts to the expansion and updating of specialized media and sales
mailing and contact list. Supervises regular distribution of promotional mailings of
recordings and high quality publicity materials to media, field sales representatives, and
an account base of over 3,000. Implements direct mail promotions by obtaining and
contracting for usage of target lists and mail house. Creates direct mail pieces.
Prepares, modifies, and updates mailing lists for promotional copies and handles
relations with media representatives and record reviewers. Oversees all promotional
mailings.
Plans, initiates, and directs the execution of web marketing strategies within broadly
defined parameters set by the Director/Curator. Works closely with Director/Curator,
Associate Director and web development staff to ensure adequate representation of
Smithsonian Folkways Recordings on the Internet. Supplies new product information and
marketing updates to the web development team. Exerts editorial control at every stage of
web publication process. Ensures accuracy and high quality of web-based publications by
consulting curator, other professional staff members of SI, and outside experts. In
conjunction with Director/Curator and Assistant Director,selects, negotiates fees, and sets
up contract with web designers and programmers.
Plans, initiates, and directs the execution of media campaigns. Manages activities of
contracted publicity firms, radio contractors, special project contractors, and marketing
assistants to maximize media coverage.
Enhances the account base by developing new accounts and undertaking to increase buy-ins
of existing accounts (including retail, wholesale, catalogue, magazine, and others). Notifies
accounts of new product and recommends existing appropriate product. Negotiates for
product spaceand visibility in account catalogues. Writes text and provides graphics for
account catalogues.
Oversees Folkways Mail Order Department to recommend procedures to ensure smooth
flow of orders, invoices and paperwork. Works with Mail Order Manager to troubleshoot
problems with consumer accounts, including fill rate, product availability, and establishment
of policy and pricing procedures. Recommends stock maintenance and inventory
management procedures to Inventory Manager.
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Executive Positions Category
Browse the Marketing Category
Search for Director of Marketing, Sales, and Licensing jobs in Washington-DC
POSITION DESCRIPTION
Smithsonian Folkways Recordings Director Marketing, Sales, and Licensing.
Series and Grade: IS-1010, GRADE 12
Introduction.
This position is responsible for directing all Marketing, Sales, and Licensing operations for Smithsonian Folkways Recordings, an internationally prominent nonprofit record label with highly recognizable branding, located within the Center for Folklife and Cultural Heritage at Smithsonian Institution. The incumbent develops marketing strategies, oversees national and international marketing campaigns for all Smithsonian Folkways products,directs the label's physical and digital sales operations both internally and externally, directs licensing-out of audio content, and advises the Director/Curator on the development of new products and on a wide range of policy issues. Responsibilities arc within broadly assigned areas of marketing, sales, licensing, and public education, and they require a high level of expertise in the present day realities of the music industry and in independent planning and implementation of programs, campaigns, studies, and special products.
Major Duties
Working with a wide cultural and stylistic range of audio products, markets Smithsonian
Folkways Recordings on audio formats, video formats, and other media to mainstream,
niche (e.g. children's), and alternative markets, based on expert knowledge of online and
physical sales. Creates and implements marketing strategies for the catalogue based on
appropriate targeted audiences and within fixed budget limitations. Working independently,
originates and executes publicity, promotions, and sales campaigns in the United States,
Canada, Europe, Australia, Asia, and other territories worldwide. In concert with the
Director/Curator and Associate Director, identifies and cultivates new sales
territories, distributors and licensing opportunities.
Operating within broadly defined program priorities,strategies, and goals, provides
administrative direction for marketing assistants, sales representative, licensing manager,
contracted national distributor, public relations firm, radio promotions groups, special
events and special project person(s), and other contractors in the area of marketing,
including (web) designers, writers, and printers.
As part of the management team for Smithsonian Folkways Recordings, along with the
Associate Director (Production and Acquisitions), Financial OperationsManager,
Production Manager, and Audio Engineer and Production Supervisor, provides expert
advice to Director/Curator concerning all aspects of policy concerning marketing, product
development, production process, manufacturing, royalty payment, budget priorities,
internet strategies, and business plan development.
Monitors sales performance of all products?evaluating their success in the marketplace
and the effectiveness of marketing campaigns employed. Provides Director with selected
sales analysis data pertinent to ongoing policy development and evaluation and to new
product development.
Develops and supervises design and production of col lateral marketing and merchandising
materials.
Oversees delivery and usage of point-of-purchase materials and monitors results.
Prepares advertising copy, coordinates designs with designers, and proofreads advertisements
for Smithsonian FolkwaysRecordings. Negotiates and contracts with selected journals and
websites for advertising space, coordinating the production of the advertisements and their
arrival in a timely fashion.
Negotiates design fees and contracts. Supervises design and
production of marketing materials. Researches and obtains graphic elements for design,
negotiating fees and contracting with photographers and others. Approves advertisements for
Smithsonian Folkways Recordings. Reviews demographics related to periodicals and websites,
determining best use of resources and widest reach to audiences. Monitors effect of
advertisements on sales of recordings. Assures proper use of Smithsonian name and logo in
design.
Supervises software programming related to marketing, sales and licensing, and
contributes contacts to the expansion and updating of specialized media and sales
mailing and contact list. Supervises regular distribution of promotional mailings of
recordings and high quality publicity materials to media, field sales representatives, and
an account base of over 3,000. Implements direct mail promotions by obtaining and
contracting for usage of target lists and mail house. Creates direct mail pieces.
Prepares, modifies, and updates mailing lists for promotional copies and handles
relations with media representatives and record reviewers. Oversees all promotional
mailings.
Plans, initiates, and directs the execution of web marketing strategies within broadly
defined parameters set by the Director/Curator. Works closely with Director/Curator,
Associate Director and web development staff to ensure adequate representation of
Smithsonian Folkways Recordings on the Internet. Supplies new product information and
marketing updates to the web development team. Exerts editorial control at every stage of
web publication process. Ensures accuracy and high quality of web-based publications by
consulting curator, other professional staff members of SI, and outside experts. In
conjunction with Director/Curator and Assistant Director,selects, negotiates fees, and sets
up contract with web designers and programmers.
Plans, initiates, and directs the execution of media campaigns. Manages activities of
contracted publicity firms, radio contractors, special project contractors, and marketing
assistants to maximize media coverage.
Enhances the account base by developing new accounts and undertaking to increase buy-ins
of existing accounts (including retail, wholesale, catalogue, magazine, and others). Notifies
accounts of new product and recommends existing appropriate product. Negotiates for
product spaceand visibility in account catalogues. Writes text and provides graphics for
account catalogues.
Oversees Folkways Mail Order Department to recommend procedures to ensure smooth
flow of orders, invoices and paperwork. Works with Mail Order Manager to troubleshoot
problems with consumer accounts, including fill rate, product availability, and establishment
of policy and pricing procedures. Recommends stock maintenance and inventory
management procedures to Inventory Manager.
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