Director, Digital Research & Insights
Scripps Networks Interactive
New York, NYThis was removed by the employer on 7/24/2017 9:23:00 AM PST
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Full Time Job
The Director Digital Research & Insights will partner with the Digital Ad Sales organization to curate go to market insights strategies to enhance Scripps Networks Interactive's presence across all digital and social media platforms. Will lead the development and execution of data-driven and customer focused research programs. The successful incumbent will be a strategic thinker that understands the emerging digital landscape and is passionate about leveraging data, insights and applications to deliver actionable findings for clients.
Job Description:
Duties and Responsibilities
• Partner with SVP, Sales Research and EVP, Digital Ad Sales to establish goals, metrics, deliverables and budgets for Digital Ad Sales Research division.
• Collaborate with senior sales and internal stakeholders to develop a digital research agenda that enhances partnerships with clients and informs business decisions while prioritizing efforts vs. available resources.
• Communicate key finds across the SNI organization as it relates to segmentation analysis on social media, digital platforms and how connect devices shape our audiences' lives.
• Manage and prioritize Digital Ad Sales Research team workflow including KPI reporting, audience profiling, competitive positioning, RFP responses, sales collateral and ad effectiveness research.
• Lead the integration efforts of multiple data sources (including sales data, customer data, primary and secondary research, social media) into clear actionable insights and business strategies to meet unique consumer groups.
• Research and track competitive trends and user responses and recommends changes to marketing strategies, content or products based on findings.
• Develop consumer analytics dashboards in Tableau or SAS Visual Analytics to help track customer growth and engagement across partner platforms.
• Manage digital research team staff; provide roadmaps to optimize work output, routinely offer feedback, coaching and mentorship on individual performance and career development opportunities. Will adapt plans and priorities to address resource and operational challenges as needed.
• Oversee relationships with syndicated digital data providers, monitor competitive rankings, stay apprised of evolving media landscape, emerging technologies and shifting consumer preferences.
• Participates in digital research and insights industry events, disseminate case studies on how research learnings are being applied to the business and work on ad-hoc projects as needed.
Education & Experience
• Typically requires BS/BA or MS/MA/MBA or other graduate degree in related discipline and at least 7-10 years of experience in research, social analytics and/or audience development.
Knowledge Skills & Abilities
• Demonstrated ability to integrate and interpret multiple data sources (including sales data, customer data, primary and secondary research, social media) into clear actionable insights and business strategies.
• Sound financial and mathematical modeling skills.
• Strong working knowledge of visualization tools such as Tableau and SAS Visual Analytics.
• Demonstrated ability in creating customer segmentation frameworks while understanding social dynamics and changing in user behavior.
• Collaborative, consultative, solid project management, organizational and people development skills with a positive 'can-do' approach to complex requests and tight deliverables.
• A skill for distilling complex analytics into clear, actionable insights.
• Ability to influence key stakeholders by detailing Point of Views (POVs), findings, implications, and strategic recommendations.
• Attention to detail, accuracy, and strong organizational skills.
• Strong organizational skills with ability to act independently and responsibly.
• Capacity to juggle multiple tasks in a fast-paced environment.
• Excellent written and verbal communication skills.
• Must be able to work collaboratively with team members.
• Ability to work independently as well as in cross-functional groups.
Computer/Technical
• Possesses a background in digital, web and social marketing analytics as well as digital attribution (experience with Google Analytics, Adobe Analytics, Omniture, CoreMetrics, DoubleClick Digital Marketing, Adobe Analytics, Google AdWords, Google Tag Manager (GTM), Facebook Insights, Twitter Analytics, LinkedIn, Instagram, Snapchat and YouTube)
• Proficient in the use of the Microsoft Office suite of computer software.
• Familiarity with Salesforce.com, Tableau and SAS Visual Analytics preferred.