Digital Account Specialist
Scripps Networks Interactive
New York, NYThis was removed by the employer on 4/3/2017 11:23:00 AM PST
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Full Time Job
Job Description:
Duties and Responsibilities:
• Develop sales presentations and digital media plans. Requires proficiency in Excel (pivot tables, complex merging of cells, etc), Powerpoint, Salesforce, MediaMind, and DART
• Interface with other sales offices, digital ad sales marketing, ad traffic and other relevant internal departments.
• Fulfill requests for proposals and any revisions, proactively follow up
• Ensure each account/campaign setup is complete prior to campaign launch (ie liability forms in place, creative specs sent, reporting schedules set, data sourced, etc.)
• Secure creative by deadline and manage digital production for all campaigns
• Manage campaigns via weekly performance reporting, execute necessary optimizations, and create campaign recaps
• Working with the client and the account team to understand the client's business objectives and advertising strategy
• Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns
• Making decisions on the best form of media for specific clients and campaigns
• Identifying target audiences and analyzing their characteristics, behavior and media habits and building plans that align with client needs
• Presenting proposals, including cost schedules, to clients
• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations
• Maintaining detailed records
• Evaluating the effectiveness of campaigns in order to inform future campaigns
Knowledge, Skills and Abilities:
• Bachelor degree in a numerical discipline or equivalent years of analytical experience
• Strong analytical, communication and time management skills
• Ability to understand and interpret trends and react with strategic/tactical changes
• Good technical skills and knowledge of MS office, specifically Excel
• Knowledge of industry technologies (Ad serving, Operative, Salesforce)
• Ability to work face-to-face and electronically (e.g. telephone, e-mail, IM, social media)
• Ability to work under tight deadlines in a dynamic environment
• Ability to lead and work with a diverse team
Physical Requirements and Work Environment
Standard office environment. Sedentary work. Travel required (less than 5%).
Educational and Experience Requirements
Bachelor degree in a numerical discipline or equivalent years of analytical experience