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Account Director - Convergence
Rogers & Cowan
Los Angeles, CA
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Rogers & Cowan is the world's leading entertainment public relations and marketing agency with offices in Los Angeles, New York, Nashville, Atlanta, South Florida and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, record labels, recording artists, celebrities and athletes, video game publishers and distributors and digital media companies. In 2014, Bulldog Reporter named Rogers & Cowan Entertainment Agency of the Year for the third consecutive year. Rogers & Cowan is a unit of the Interpublic Group of Companies.
Job Description: We are currently seeking a dynamic and highly motivated senior level Account Director for our Los Angeles office. Ideal candidates will have 7+ years of public relations experience working in tech, consumer tech, lifestyle including health and wellness, and B2B sectors. Prior experience in entertainment public relations also very helpful. We're seeking a self-starter with strong media contacts across broadcast, print, radio and online, with exceptional writing skills, and expert at project management. Primary responsibilities include team management, fostering positive client relationships, delivering A+ media exposure results for clients, providing strategic and creative counsel about PR campaign ideas in order to achieve business goals as well as supporting new business goals.
Responsibilities:
Team Management
• Ensure quality work from teams in order to meet/exceed client expectations
• Provide direction and coordination in the design and execution of press initiatives
• evaluate/counsel team member's pitching skills
• Responsible for training and development of staff
• Key contact for internal staff to address issues
Media & Writing
• Develop and implement strategic PR campaigns and compelling story angles to enhance and increase client visibility
• Manage the execution of existing and future public relations strategies
• External and internal research to create press opportunities for clients &
• pitch recommendations
• Drafting press materials, pitch angles, talking points, fact sheets, pitch letters, media alerts and press releases
• Persuasively pitch to both national and regional media in order to achieve highest visibility for clients across print, broadcast, TV and online media outlets
• Identify media trends, news cycles and spin opportunities
• Identify key media outlets and maintain media relations including outreach to further develop and strengthen relationships with consumer print and broadcast media and trade contacts
• Organize press events and manage talent and press tours
• Generate editorial opportunities for clients with both traditional and new media
Additional & Administrative
• Work with team to maintain company press contacts and cultivate media relationships
• Proactively manage editorial calendar pitching
• Analyze and measure results of PR programs
• Manage budgets and campaign ROI
Requirements:
• Bachelor's degree in public relations and communications or related field
• 7 years PR experience in business, technology or lifestyle areas. Prior work in health/wellness or entertainment PR also a plus.
• Ability to work well in a team environment and provide leadership to both manage and execute programs
• Superior time management and organization skills; capable of juggling multiple projects
• Attention to detail and quality control of ideas, client correspondence, plans and press materials
• Understands all aspects of account management
• Established relationships with general business, consumer and entertainment trade press/analyst/blogger communities
• Strong relationships with key media contacts across all mediums (Print, Radio, TV, and Online)
• Proven successes in both traditional and digital PR channels
• Excellent communication & presentation skills
• Ability to meet deadlines
• Experience in marketing and special events
• Knowledge of international publications and opportunities is a plus
We offer a great workplace, culture, competitive salary, health care benefits (medical, dental and vision insurance), 401k and more.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. Rogers & Cowan is an EO employer - M/F/Veteran/Disability
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Marketing Category
Search for Account Director - Convergence jobs in Los Angeles-CA
Rogers & Cowan is the world's leading entertainment public relations and marketing agency with offices in Los Angeles, New York, Nashville, Atlanta, South Florida and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, record labels, recording artists, celebrities and athletes, video game publishers and distributors and digital media companies. In 2014, Bulldog Reporter named Rogers & Cowan Entertainment Agency of the Year for the third consecutive year. Rogers & Cowan is a unit of the Interpublic Group of Companies.
Job Description: We are currently seeking a dynamic and highly motivated senior level Account Director for our Los Angeles office. Ideal candidates will have 7+ years of public relations experience working in tech, consumer tech, lifestyle including health and wellness, and B2B sectors. Prior experience in entertainment public relations also very helpful. We're seeking a self-starter with strong media contacts across broadcast, print, radio and online, with exceptional writing skills, and expert at project management. Primary responsibilities include team management, fostering positive client relationships, delivering A+ media exposure results for clients, providing strategic and creative counsel about PR campaign ideas in order to achieve business goals as well as supporting new business goals.
Responsibilities:
Team Management
• Ensure quality work from teams in order to meet/exceed client expectations
• Provide direction and coordination in the design and execution of press initiatives
• evaluate/counsel team member's pitching skills
• Responsible for training and development of staff
• Key contact for internal staff to address issues
Media & Writing
• Develop and implement strategic PR campaigns and compelling story angles to enhance and increase client visibility
• Manage the execution of existing and future public relations strategies
• External and internal research to create press opportunities for clients &
• pitch recommendations
• Drafting press materials, pitch angles, talking points, fact sheets, pitch letters, media alerts and press releases
• Persuasively pitch to both national and regional media in order to achieve highest visibility for clients across print, broadcast, TV and online media outlets
• Identify media trends, news cycles and spin opportunities
• Identify key media outlets and maintain media relations including outreach to further develop and strengthen relationships with consumer print and broadcast media and trade contacts
• Organize press events and manage talent and press tours
• Generate editorial opportunities for clients with both traditional and new media
Additional & Administrative
• Work with team to maintain company press contacts and cultivate media relationships
• Proactively manage editorial calendar pitching
• Analyze and measure results of PR programs
• Manage budgets and campaign ROI
Requirements:
• Bachelor's degree in public relations and communications or related field
• 7 years PR experience in business, technology or lifestyle areas. Prior work in health/wellness or entertainment PR also a plus.
• Ability to work well in a team environment and provide leadership to both manage and execute programs
• Superior time management and organization skills; capable of juggling multiple projects
• Attention to detail and quality control of ideas, client correspondence, plans and press materials
• Understands all aspects of account management
• Established relationships with general business, consumer and entertainment trade press/analyst/blogger communities
• Strong relationships with key media contacts across all mediums (Print, Radio, TV, and Online)
• Proven successes in both traditional and digital PR channels
• Excellent communication & presentation skills
• Ability to meet deadlines
• Experience in marketing and special events
• Knowledge of international publications and opportunities is a plus
We offer a great workplace, culture, competitive salary, health care benefits (medical, dental and vision insurance), 401k and more.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. Rogers & Cowan is an EO employer - M/F/Veteran/Disability
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