SEO Manager
Rodale
New York, NYThis was removed by the employer on 9/22/2017 2:05:00 PM PST
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Full Time Job
Rodale is seeking a Search Engine Optimization Manager to join its Audience Engagement team to drive the search strategy for the company’s portfolio of world-class health and wellness sites, including Men’s Health, Women’s Health and Runner’s World. This person will be responsible for optimizing one of the network’s largest content distribution channels, identifying tactical opportunities to grow search traffic, continually monitoring and optimizing search-related efforts, and driving improvements in process, technology, and workflows with the goal of improving the visibility of and traffic to Rodale editorial and commerce sites via search.
Responsibilities:
• Work closely with branded content creators to maximize the search traffic potential for all content
• Educate and provide regular feedback to editorial teams on headlines, image tags, meta, title tags, and URL structure
• Provide recommendations to editorial teams related to keyword and content trends, and report on the performance of specific pieces of content
• Develop strategies to optimize news stories in the fast-paced, ''viral” digital media environment
• Provide SEO feedback during development of new products and site features
• Collaborate with product and IT teams on new products and about changes to existing site structures and content offerings with the goal of maximizing search traffic
• Analysis and implementation of best practices for on-site SEO including site maps and architecture, and the identifying and resolving of 404s, duplicate content, and missing meta, via industry tools and services
• Document SEO guidelines and provide internal training to editorial and product teams to implement the latest SEO techniques
• Provide ongoing reports to digital and marketing team members related to search traffic and keyword performance, ROI, website traffic levels and customer acquisition
• Find new opportunities to maximize SERP for strategic topics/keywords
• Develop link strategies and/or direct marketing relationships with off-network sites
Qualifications:
• 3 years of SEO/SEM experience
• Strong knowledge of Google Analytics and Webmaster tools, and experience with the BrightEdge platform
• Experience collaborating across cross-functional teams including editorial, analytics, product and development
• Demonstrated success improving search visibility, rankings, and traffic for a digital property or properties
• Analytical and problem-solving abilities
• Good communication skills
• A passion for remaining up-to-date on changes and emerging technologies/practices in the search world
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