Coordinator, Email & Mobile Marketing
Participant Media
Beverly Hills, CAThis was removed by the employer on 1/23/2015 10:23:00 AM PST
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Full Time Job
TakePart, the digital division of Participant Media, is looking for coordinator-level digital marketing talent to join our growing marketing team. This role will focus on supporting TakePart's email and SMS marketing channels. This position is a great role for eager candidates to get their feet wet in the world of digital content marketing!
Responsibilities:
• Create marketing copy and HTML content for emails
• Provide regular reporting on the success of email campaigns
• Collaborate with TakePart's Social Media and Social Action teams to execute marketing campaigns to help grow email list
• QA email and SMS direct marketing campaigns and ensure they are deployed on time with the highest quality and superior user experience
• Build segmented email lists based on strategic campaign plans
• Assist Email/Mobile marketing team to test all aspects of marketing including day/time sent, subject lines, call-to-action placement, etc.
• Research potential websites to create affiliate marketing partnerships with
• Coordinate launch of new marketing campaigns with Business Affairs dept. to ensure all paperwork and budgets are in order
• Create targeted ad buys through Facebook Ads Manager platform
• Enforce best practice data collection and direct marketing policies including management of marketing permissions, rules for customer contact frequency and CAN-SPAM, COPPA, MMA compliance
• Stay abreast of opportunities to grow and optimize Digital Marketing efforts
Qualifications:
• Bachelor's Degree in Business, Marketing, or related field
• Strong copywriting skills
• Working knowledge of HTML programming and HTML editors
• Proficiency in MS Office or Mac equivalents
• Exemplary communication and organizational skills
• General knowledge of topics covered on TakePart com and in Participant Media films
• Bonus points:
o Experience in Email and/or Mobile Marketing Field
o Graphic design experience