Director, Corporate Partnership Activation & Media For Pac-12 Mmr At Arizona State University
Pac 12 Networks
Tempe, AZThis was removed by the employer on 2/15/2017 12:12:00 PM PST
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Full Time Job
Position at Pac-12 Sales
Responsible for the implementation, execution and overall management of Sun Devil Athletics corporate sponsors and related partners through the Client Service team on behalf of Pac-12 MMR. The Director will be responsible for the overall execution of a departmental plan that delivers on established goals and objectives. In addition, the Director will provide an annual analysis and budget review of all Sun Devil Athletics sponsor and event programs. (Director may be called upon for transactional-based sales meetings as needed by the Associate Vice President/Chief Business Development (Officer).
Responsibilities
• Management and development of Client Service team
• Assist with the sponsorship contract process in concert with the individual Sales Manager, Sales Director, Legal Department, and Director of Business Analytics and CRM
• Primary liaison to the organization for day-to-day contract questions and issues
• Working knowledge of all ASU corporate sponsorship contracts
• Complete knowledge, understanding, and management of all sponsorship/marketing inventory
• Working knowledge of individual corporate sponsor goals/objectives to aid in the fulfillment of marketing elements as outlined in agreements
• Manage the process for execution of sponsorship activation programs that maximize value for each partner.
• Manage the process for development of creative and compelling activation programs for sponsors who do not have internal resources to support the partnership
• Ensure maximization of all marketing elements within each sponsorship to solidify renewal and growth potential of each relationship
• Provide on-going analysis of updated initiatives or current events of each sponsor
• Provide on-going up-sell suggestions from target inventory to Director of Corporate Partnerships in order to accomplish updated objectives
• Assist in the development of the team's game presentation and operations with the stadium operations staff as it relates to sponsored elements. Responsibilities include coordination of all in-arena and out of arena programs, media properties. In arena LED, digital signage, sponsored plaza activities road trips, hospitality and any other programs associated with the Corporate Sales team.
• Implement and manage the Sun Devil Radio Network, including, Game Day for Football, Men’s and Women’s Basketball, and Baseball, Coaches shows for Football, Men’s and Women’s Basketball, and Baseball, as well as managing talent and independent contractors
• Provide cost effective solutions to the implementation of sponsor programs, keeping in mind the overall budget parameters as instructed by the Associate Vice President/Chief Business Development Officer
• Manage all sponsorship annual recaps and conduct all review meetings in coordination with Sales, for corporate and event partners where applicable
• Acquire and demonstrate a working knowledge of Pac-12 rules and policies, especially in the areas of trademark and licensing, as well as broadcast mediums
• Manage individual tasks and projects as assigned by Associate VP/Chief Business Development Officer
• Identify and enhance hospitality opportunities to be used for the advantage of increased sales and development
• Manage all internal and external events ensuring they are managed effectively and stay within budget
• Approve year-round calendar of fulfillment based projects/activities for review by Associate VP/Chief Business Development Officer
• Suggest service areas where improvements can benefit each sponsor relationship and overall company objectives
• Management and implementation of Client Services support programs
• Primary liaison between Corporate Sponsorship Sales and Service
• Other duties as assigned
Measurements of Success
• Fulfillment of all sponsorship obligations on behalf of the Sun Devils Athletics
• Maximized the value of each partnership as determined by the partner (collaborative approach delivering value to the partner)
• Assisted in renewal of key sponsorships at a rate of 90% or more
• Demonstrate continued expertise in the development of sponsorship packages and promotional concepts to assist sales team
• Managed own areas of responsibility within the overall process of fulfillment and implementation of the servicing plan
• Assisted members of the department and organization where appropriate
• Developed positive ''team'' culture within Department
• Identified and passed along to sales staff any potential sponsors or category developments
• Demonstrated strong interpersonal and analytical skills
• Demonstrated strong communication skills
• Team Player
• Leader