Senior Account Executive - Experiential Marketing
PMK*BNC
Los Angeles, CAThis was removed by the employer on 5/4/2015 1:31:00 PM PST
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Full Time Job
PMK• BNC Los Angeles is seeking a Senior Account Executive for our Experiential Marketing division. Candidate must be a self-starter with agency experience and the ability to run mid-level accounts. Must be an excellent writer, strong leader and have solid media and vendor relations and client service skills. Experience with consumer and technology brands preferred.
Responsibilities:
• Assist with managing events from beginning to end, to include concept ideation, logistics and execution
• Research and evaluate the event and consumer marketing space to build concept plans that showcase the agency’s understanding of popular culture.
• Create and manage professional relationships with celebrity and entertainment industry influencers to access celebrity clientele for seeding and outreach purposes.
• Assist with the development of plans, proposals, outreach strategies, event concepts and marketing materials
• Be an active force in brainstorming new, innovative ideas for client projects, marketing and celebrity outreach initiatives.
• Actively manage vendors, event producers, promoters, etc.
• Ideate and execute consumer promotions
• Execute retail marketing events and promotions
• Research, understand, measure, and experiment with new and alternative ways to leverage social media to achieve overall marketing objectives and goals
• Create post-event recap reports that are presented to the client
Job Requirements
Qualifications:
• 5 years consumer marketing and events experience, preferably in an agency setting.
• Experience in large-scale event production is a must, promotions experience is a plus.
• Sincere interest in consumer brands and creating meaningful consumer experiences through events and promotions.
• High proficiency in the complete Microsoft Office suite (PowerPoint, Excel, Word, etc.) and excellent understanding of utilizing online and network-based tools for research purposes.
• Ability to manage time, meet deadlines, and multi-task.
• Excellent written, verbal and interpersonal communication skills.
• Ability to handle yourself professionally under pressure.
• The ability to travel up to 40% of the year.